Marketing Manager

Bajrang Properties & Developers, I’d position this as a Digital Marketing & SEO Manager rather than just a social media manager, because the role covers social media, website, Google ranking, leads, and analytics.

DIGITAL MARKETING & SEO MANAGER

Company: Bajrang Properties & Developers

Location: Dwarka, New Delhi

Employment Type: Full-Time

About the Role

We are looking for a creative, performance-driven Digital Marketing & SEO Manager to manage and grow the online presence of Bajrang Properties & Developers across social media, Google Search, website, and digital platforms.

The candidate will be responsible for building our brand online, generating qualified property leads, improving Google visibility, and ensuring that our website and social media channels consistently attract potential buyers, sellers, tenants, and investors.

Key Responsibilities

1. Social Media Management

* Manage all company social media platforms including Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.

* Develop and execute a monthly social media content calendar.

* Create and coordinate content including Reels, posts, carousels, stories, property videos, educational content and promotional campaigns.

* Write engaging captions, hooks, hashtags and SEO-friendly descriptions.

* Maintain consistent brand identity, tone and visual quality across all platforms.

* Monitor comments, messages and enquiries and coordinate with the sales team for lead follow-up.

2. YouTube Management

* Manage the company’s YouTube channel and property video uploads.

* Create SEO-friendly titles, descriptions, tags, hashtags and thumbnails.

* Optimise videos for local property searches such as Dwarka property, flats for sale in Dwarka, builder floors in Dwarka, DDA properties, etc.

* Monitor views, watch time, CTR, subscribers and other performance metrics.

* Develop strategies to increase organic reach and enquiries through YouTube.

3. Website Management

* Manage and regularly update the company website.

* Upload new property listings with accurate details, photographs, videos, prices and locations.

* Create and publish property-related blogs and informational articles.

* Ensure website content is professionally written, easy to navigate and optimised for search engines.

* Identify and fix basic website content, SEO and user-experience issues.

* Ensure important pages have proper titles, headings, descriptions, images and internal links.

4. Google SEO & Local SEO

* Develop and execute an ongoing Google SEO strategy.

* Improve the website’s organic ranking for relevant real-estate keywords.

* Conduct keyword research and identify high-value local search terms.

* Optimise website pages, property listings and blogs for SEO.

* Work on Local SEO and Google Business Profile optimisation.

* Improve visibility for searches related to Dwarka real estate, properties for sale in Dwarka, builder floors, DDA-approved properties, residential properties and related local searches.

* Monitor Google Search Console and Google Analytics.

* Track keyword rankings, organic traffic, enquiries and conversions.

* Identify opportunities to improve website authority and organic visibility.

5. Lead Generation & Digital Marketing

* Develop digital campaigns to generate genuine property enquiries.

* Coordinate with the sales team to understand lead quality and improve campaigns accordingly.

* Track where enquiries are coming from and identify the best-performing channels.

* Assist with paid advertising campaigns on platforms such as Google Ads and Meta Ads, where required.

* Maintain proper tracking of leads generated through social media, Google and the website.

6. Content Strategy

* Research current real-estate trends and create relevant content ideas.

* Develop content around:

  * Property listings

  * New launches

  * Market information

  * Dwarka locality guides

  * Buying and selling tips

  * Investment-related educational content

  * DDA property information

  * Home-buying FAQs

  * Client testimonials

  * Property walkthroughs

* Work with the property/sales team to convert available inventory into engaging digital content.

7. Analytics & Reporting

* Prepare monthly reports covering:

  * Website traffic

  * Google rankings

  * Organic traffic

  * Social media growth

  * Reach and engagement

  * YouTube performance

  * Leads generated

  * Lead sources

  * Conversion performance

* Recommend improvements based on data and performance.

Required Skills

* Strong understanding of Digital Marketing

* Practical knowledge of SEO and Local SEO

* Experience managing Instagram, Facebook, YouTube and LinkedIn

* Knowledge of Google Search Console and Google Analytics

* Understanding of Google Business Profile

* Basic understanding of website CMS platforms such as WordPress/Hostinger

* Good copywriting and communication skills

* Knowledge of keyword research and SEO tools

* Ability to create or coordinate Reels, thumbnails and social media creatives

* Understanding of Meta and Google advertising is an advantage

* Strong understanding of the real-estate industry/local marketing is preferred

Preferred Experience

1–3 years of experience in Digital Marketing, SEO, Social Media Management or Real Estate Marketing.

Candidates with experience in real estate, property portals, local SEO or lead generation will be preferred.

Key Performance Areas (KPIs)

The candidate will be evaluated on:

* Growth in organic Google traffic

* Improvement in relevant Google search visibility

* Website enquiries and qualified leads

* Social media reach and engagement

* Instagram follower and Reel growth

* YouTube views, watch time and subscribers

* Google Business Profile visibility and enquiries

* Quality and consistency of content

* Website content and property listing updates

* Overall digital brand visibility

* Lead generation and conversion support

Ideal Candidate

We are looking for someone who is creative, analytical, proactive and results-oriented — someone who doesn’t simply post content but understands how social media, SEO, Google, website content and lead generation work together to grow a real-estate