Sales Manager

The Sales Manager will be responsible for driving revenue growth, acquiring new customers, expanding distribution channels, and managing relationships with existing dealers and institutional clients.

The ideal candidate should have strong B2B sales capabilities, a practical understanding of channel sales, and the ability to identify new business opportunities and convert leads into long-term customers.

Key Responsibilities

1. Sales & Revenue Growth

• Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets.
• Identify and acquire new customers across the commercial kitchen equipment and food-service industries.
• Generate business from restaurants, hotels, cafés, cloud kitchens, caterers, bakeries, juice outlets, sweet shops, and institutional buyers.
• Develop new markets and identify opportunities to increase product penetration across existing markets.
• Prepare sales forecasts, maintain a healthy sales pipeline, and report progress against targets.

2. Dealer & Distributor Network Development

• Identify, appoint, and onboard dealers, distributors, and channel partners across key markets.
• Build relationships with kitchen equipment suppliers, hotelware dealers, commercial appliance retailers, and restaurant equipment distributors.
• Develop and implement channel sales strategies to improve market reach and product availability.
• Regularly engage with channel partners to drive secondary sales, generate repeat orders, and improve product visibility.
• Monitor dealer performance and identify opportunities to strengthen the distribution network.

3. B2B & Institutional Sales

• Build relationships with purchase managers, restaurant owners, chefs, hotel operators, caterers, and institutional procurement teams.
• Identify bulk-order opportunities with hotel groups, restaurant chains, cloud kitchens, juice chains, and institutional kitchens.
• Conduct product presentations and demonstrations to communicate product features, benefits, and commercial value.
• Prepare quotations, negotiate pricing, and close deals while maintaining appropriate margins.
• Develop long-term customer relationships to encourage repeat business and referrals.

4. Lead Generation & Business Development

• Proactively generate leads through field visits, industry networking, referrals, trade exhibitions, and online enquiries.
• Follow up on leads received through the company’s website, WhatsApp, Instagram, and other digital channels.
• Maintain a structured database of prospects, customers, dealers, and business opportunities.
• Identify potential markets, emerging food-service businesses, and underserved customer segments.
• Track competitor activity, market pricing, customer preferences, and emerging industry trends.