SEO Executive

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About the Role

We are looking for an SEO Specialist who can take ownership of organic growth from strategy to execution. This is not a role where you simply create keywords lists and monthly reports.

You will be responsible for improving organic visibility, qualified traffic, rankings and ultimately business enquiries/revenue through technical SEO, on-page SEO, content and authority building. You should be comfortable working with Google Search Console, GA4, Google Analytics, keyword research tools and Shopify/WordPress.

Key Responsibilities

1. SEO Strategy

• Develop and execute SEO strategies based on business goals.
• Conduct keyword research and identify high-intent search opportunities.
• Build keyword maps for categories, collections, products and content.
• Identify opportunities based on competitors and search demand.
• Prioritise SEO activities based on potential impact.

2. Technical SEO

• Conduct regular technical SEO audits.
• Identify and fix:
• Indexing issues
• Crawl issues
• Broken links
• Duplicate content
• Canonical issues
• Redirect issues
• Sitemap issues
• Robots.txt issues
• Core Web Vitals
• Schema/structured data

• Monitor Google Search Console regularly.
• Ensure important pages are indexed and discoverable.
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3. On-Page SEO

Optimise:

• Page titles
• Meta descriptions
• H1/H2 structure
• URLs
• Internal linking
• Image ALT text
• Content structure
• Product/category pages
• Collection pages
• Landing pages

4. Content SEO

Identify content opportunities based on search intent.

• Create content briefs for writers.
• Optimise existing content.
• Identify pages losing rankings and recommend improvements.
• Build topic clusters around important commercial categories.
• Ensure content is useful and not simply written to target keywords.

5. E-commerce SEO

For Shopify/e-commerce brands:

• Optimise collection/category pages.
• Optimise product pages.
• Improve internal linking.
• Identify cannibalisation.
• Improve category architecture.
• Optimise product and collection metadata.
• Monitor organic revenue and conversion performance.

6. Competitor Analysis

Regularly analyse competitors for:

• Keywords
• Rankings
• Content
• Backlinks
• Landing pages
• Category structure
• Featured snippets
• Search visibility

Identify what competitors are ranking for that we aren't.

Reporting & Analytics

Track:

• Organic traffic
• Organic revenue
• Organic conversions
• Keyword rankings
• Click-through rate
• Impressions
• Indexed pages
• Top landing pages
• Ranking gains/losses
• Non-branded vs branded traffic
• New keyword opportunities

The SEO Specialist should be able to answer:

1. What changed?
2. Why did it change?
3. What are we doing about it?

Not just send a ranking report.

AI & Automation

We expect the SEO Specialist to use AI intelligently to improve speed and output.

Use tools such as ChatGPT for:

• Keyword clustering
• Search intent analysis
• Content briefs
• SERP analysis
• Content gap analysis
• Internal linking opportunities
• Meta title/description variations
• Content optimisation
• Competitor analysis
• Reporting and insight generation

AI should accelerate execution, not replace SEO judgement.

KPIs

The role will be evaluated on:

Primary KPIs

• Growth in qualified organic traffic
• Growth in non-branded organic traffic
• Organic revenue/leads
• Growth in high-intent keyword rankings
• Organic conversion rate

Secondary KPIs

• CTR improvement
• Number of keywords entering Top 10
• Number of keywords entering Top 3
• Indexed page health
• Technical issues resolved
• Content performance
• Organic landing-page performance

Ideal Candidate: You should:

• Have strong understanding of SEO fundamentals.
• Have hands-on experience with Google Search Console and GA4.
• Understand technical, on-page and off-page SEO.
• Have experience with e-commerce SEO.
• Understand search intent rather than just keyword volume.
• Be comfortable working independently.
• Be analytical and data-driven.
• Know how to prioritise work.
• Be willing to test, measure and improve.
• Have strong understanding of AI tools and automation.

Nice to Have

• Shopify SEO experience
• Experience with D2C brands
• Experience with fashion, jewellery, lifestyle or e-commerce
• Basic HTML understanding
• Experience with Semrush/Ahrefs
• Understanding of Google Tag Manager
• Experience with Looker Studio

What We Don't Want

We are not looking for someone who:

• Only creates keyword lists
• Only submits monthly reports
• Measures success purely through rankings
• Uses AI to mass-produce generic content
• Builds low-quality backlinks just to increase backlink count
• Needs instructions for every task
• Can't connect SEO activity to business outcomes

First 30 Days

The candidate will be expected to:

Week 1

• Understand the brand and business model
• Audit current SEO
• Review Search Console and GA4
• Identify major technical issues

Week 2

• Complete keyword research
• Identify commercial keyword opportunities
• Analyse competitors
• Build priority keyword map

Week 3

• Implement priority on-page fixes
• Create content roadmap
• Identify technical improvements

Week 4

• Present SEO growth plan
• Establish reporting dashboard
• Define monthly priorities and KPIs

Final expectation

Don't just tell us where we rank. Show us how you will make the business grow through organic search.