Social Media Executive

# Real Estate Social Media & Performance Marketing Executive

**Company:** Rawat Constructions

**Location:** Rohini, Delhi

**Work Mode:** Work From Office + Field Visits

**Experience:** 2–3+ Years

**Employment Type:** Full-Time

### About the Role

We are looking for a creative and performance-driven **Social Media & Performance Marketing Executive** who can manage our real estate brand's social media presence, visit project/property sites for content creation, shoot and edit engaging videos, and manage paid marketing campaigns.

The ideal candidate should be comfortable with both **content creation and performance marketing**, with hands-on experience in **Meta Ads, lead generation, campaign optimization and ROI tracking**.

### Key Responsibilities

**Content Creation & Social Media**

* Visit property/project sites to shoot videos, Reels and short-form content.

* Create engaging real estate content for Instagram, Facebook, YouTube and other platforms.

* Shoot property walkthroughs, project videos, site updates, promotional videos and Reels.

* Develop creative content ideas, hooks, captions and CTAs.

* Manage the social media content calendar and regular posting.

* Research current social media trends and implement relevant formats.

**Video Editing**

* Edit property videos, Reels, Shorts and promotional videos.

* Create engaging videos with proper hooks, subtitles, transitions, music, B-roll and CTA.

* Repurpose one shoot into multiple short-form content pieces.

* Use tools such as **CapCut, Premiere Pro, Canva or similar editing software**.

* Maintain professional and consistent brand quality.

**Performance Marketing**

* Plan, launch and manage **Meta Ads (Facebook & Instagram)** for real estate lead generation.

* Create and test different ad creatives, copies, audiences and campaigns.

* Monitor campaign performance and optimize campaigns regularly.

* Track **CPL, CPC, CTR, CPM, Leads, Lead Quality, Conversion Rate and ROI/ROAS**.

* Analyze ad spend versus leads, site visits and conversions.

* Identify underperforming campaigns and take corrective action.

* Coordinate with the sales team to monitor lead quality and conversion.

* Prepare daily/weekly/monthly performance reports.

**AI & Digital Tools**

* Use AI tools for content ideas, scripts, captions, creatives, video generation/editing and research.

* Stay updated with new AI tools and social media trends.

* Use AI to improve content production speed and campaign creatives.

### Required Skills

* 1–2+ years of experience in **Social Media, Digital Marketing, Performance Marketing or Content Creation**.

* Hands-on experience with **Meta Ads Manager**.

* Understanding of real estate lead generation is preferred.

* Good knowledge of video shooting and editing.

* Experience with **CapCut / Premiere Pro / Canva** or similar tools.

* Understanding of **CPL, CTR, CPC, CPM, ROI/ROAS and conversion tracking**.

* Knowledge of Instagram Reels, YouTube Shorts and Facebook content.

* Good understanding of social media trends and audience engagement.

* Familiarity with **AI tools such as ChatGPT and AI video/image/content tools**.

* Strong analytical and creative thinking.

* Willingness to travel to property/project sites for content shoots.

### Candidate Profile

We are looking for someone who can independently handle:

**Plan → Shoot → Edit → Publish → Run Ads → Track Performance → Optimize → Generate Leads**

Candidates with a combination of **creative content skills + Meta Ads + performance marketing knowledge** will be preferred.

### What We Offer

* Fixed Salary + Performance-Based Incentives

* Growth Opportunity

* Hands-on experience in Real Estate Marketing

* Opportunity to work on Property Content & Performance Campaigns

* Creative and result-oriented work environment

**To Apply:**

Please share your **updated CV + portfolio/previous Reels or video work + Meta Ads campaign experience**.