Social Media Specialist

Social Media & Digital Marketing Executive

Job Title: Social Media & Digital Marketing Executive

Department: Marketing

Employment Type: Full-Time

Location: New Delhi, India

Experience: 1–3 Years

Reports To: Director

Job Summary We are looking for a creative, energetic, and result oriented Social Media & Digital Marketing Executive to manage our company's online presence, social media platforms, digital campaigns, and brand communication.

The ideal candidate should have a good understanding of social media marketing, content creation, digital advertising, SEO, and online lead generation. The candidate should be creative, organized, and capable of independently handling day-to-day digital marketing activities.

Key Responsibilities

1. Social Media Management

• Manage and maintain company social media accounts, including Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Create and publish engaging posts, reels, stories, videos, and promotional content.
• Develop and maintain a monthly social media content calendar.
• Monitor comments, messages, inquiries, and audience engagement.
• Increase followers, engagement, brand awareness, and online visibility.

2. Content Creation

• Create attractive and professional social media creatives, banners, product posts, videos, and promotional materials.
• Write captions, product descriptions, marketing content, and social media copy.
• Coordinate with the sales and management teams to develop product-focused content.
• Take basic product photographs and videos when required.
• Use tools such as Canva, Photoshop, CapCut, Premiere Pro, or similar applications.

3. Digital Marketing

• Plan and execute digital marketing campaigns across relevant online platforms.
• Manage Google Ads, Meta Ads (Facebook & Instagram) and other advertising platforms.
• Generate quality leads through digital marketing campaigns.
• Monitor campaign performance and optimize advertisements based on results.
• Prepare regular reports on leads, reach, engagement, conversions, and advertising performance.

4. Website & SEO

• Assist in maintaining and updating the company website.
• Upload and update products, images, descriptions, blogs, and other website content.
• Implement basic SEO activities to improve website visibility and organic traffic.
• Conduct basic keyword research and competitor analysis.
• Monitor website traffic and performance using tools such as Google Analytics and Google Search Console.

5. Lead Generation & Business Support

• Develop digital campaigns focused on generating B2B/B2C inquiries and business leads.
• Maintain and organize digital leads received through social media, website, WhatsApp, and advertising platforms.
• Coordinate with the sales team for timely follow-up of online inquiries.
• Support marketing activities for new product launches, exhibitions, offers, and company announcements.
• Required Skills strong knowledge of Social Media Marketing and Digital Marketing.
• Good knowledge of Instagram, Facebook, LinkedIn, YouTube, and WhatsApp Business.
• Basic knowledge of Google Ads and Meta Ads.
• Good content writing and communication skills.
• Knowledge of Canva and basic graphic/video editing.
• Basic understanding of SEO and website management.
• Ability to analyze digital marketing performance and prepare reports.
• Creative thinking and attention to detail.
• Good English communication skills.
• Ability to work independently and meet deadlines.
• Preferred Qualifications Bachelor's degree or diploma in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
• 1–3 years of experience in social media or digital marketing.
• Experience in B2B marketing, healthcare, medical devices, surgical products, or export business will be an added advantage.

Key Performance Indicators (KPIs) The candidate will be evaluated based on:

• Social media growth and engagement.
• Quality and consistency of content.
• Website traffic and SEO performance.
• Number and quality of digital leads generated.
• Digital advertising ROI and campaign performance.
• Conversion of online inquiries into business opportunities.
• Overall improvement in the company's digital presence and brand visibility.