Digital Marketing Executive

We are looking for a creative, analytical, and result-oriented Digital Marketing Executive to manage and execute digital marketing activities across multiple online platforms.

The ideal candidate should have hands-on experience in SEO, AEO, GEO, social media marketing, Google Ads, Meta Ads, content marketing, and website optimization.

The candidate will be responsible for improving online brand visibility, generating quality leads, increasing website traffic, managing social media platforms, and supporting overall digital growth.

Key Responsibilities

1. Search Engine Optimization (SEO)

• Perform keyword research and competitor analysis.
• Implement on-page and off-page SEO strategies.
• Optimize website pages, meta titles, descriptions, headings, and URLs.
• Manage technical SEO activities and website audits.
• Build quality backlinks and improve domain authority.
• Monitor keyword rankings and organic traffic.
• Work with Google Search Console and Google Analytics.

2. Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO)

• Optimize website content for AI-powered search platforms.
• Develop FAQ-based and question-focused content.
• Improve brand visibility across ChatGPT, Google AI Overviews, Gemini, and Perplexity.
• Implement structured data and schema markup recommendations.
• Optimize content for featured snippets and conversational search.
• Improve brand authority and online mentions.

3. Social Media Optimization (SMO)

• Manage Facebook, Instagram, LinkedIn, Pinterest, and other social platforms.
• Create and schedule social media content.
• Develop monthly social media calendars.
• Optimize social media profiles and business pages.
• Research trending topics, hashtags, and audience interests.
• Monitor comments, messages, and audience engagement.

4. Social Media Marketing (SMM)

• Plan and execute social media marketing campaigns.
• Manage Facebook and Instagram advertising campaigns.
• Create audience targeting and retargeting strategies.
• Monitor campaign performance and optimize advertisements.
• Generate leads and improve brand engagement.
• Analyze advertising budgets, CPC, CTR, CPL, and conversions.

5. Google Ads & PPC Marketing

• Create and manage Google Search campaigns.
• Manage display and remarketing campaigns.
• Perform keyword research for paid advertising.
• Optimize ad copies, landing pages, and conversion rates.
• Monitor campaign performance and advertising budgets.
• Prepare regular campaign performance reports.

6. Content Marketing

• Plan and execute content marketing strategies.
• Write SEO-friendly blogs, articles, and website content.
• Create engaging social media captions and promotional content.
• Coordinate with graphic designers and content creators.
• Develop product-focused and brand awareness content.
• Ensure consistency in brand communication.

7. Analytics & Reporting

• Monitor website traffic and user behavior.
• Track SEO and social media performance.
• Analyze campaign results and lead generation.
• Prepare weekly and monthly performance reports.
• Identify opportunities to improve conversions and ROI.

Required Technical Skills

• SEO and Keyword Research.
• AEO and GEO Fundamentals.
• Google Analytics 4 (GA4).
• Google Search Console.
• Google Ads.
• Meta Ads Manager.
• Facebook Business Manager.
• Social Media Marketing.
• Content Marketing.
• WordPress / CMS.
• Canva (basic knowledge).
• Email Marketing.
• Competitor Analysis.
• Lead Generation and Conversion Optimization.

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1–3 years of experience in digital marketing.
• Practical experience managing SEO and paid advertising campaigns.
• Understanding of Google algorithms and search engine guidelines.
• Strong analytical and communication skills.
• Ability to manage multiple marketing projects.
• Creative thinking and problem-solving abilities.
• Knowledge of international digital marketing is an added advantage.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

• Organic website traffic growth.
• Keyword ranking improvements.
• Quality backlink acquisition.
• Social media reach and engagement.
• Qualified leads generated.
• Cost per lead (CPL).
• Click-through rate (CTR).
• Advertising campaign ROI.
• Website conversion rate.
• Brand visibility and audience growth.

What We Offer

• Competitive salary based on skills and experience.
• Opportunity to work on multiple digital marketing projects.
• Exposure to international markets and brands.
• Learning and professional development opportunities.
• Performance-based growth opportunities.
• Collaborative working environment.

How to Apply

Interested candidates can share their updated resume along with examples of previous digital marketing campaigns, SEO projects, or social media profiles managed.