Marketing Manager

Job Summary:

We are looking for a result-oriented Digital Marketing professional who can manage our complete online marketing activities and help the company generate quality leads and customers. The candidate will be responsible for Meta Ads, Google Ads, Meta/WhatsApp API, lead generation, customer reach, remarketing and marketing automation.

Key Responsibilities:

• Manage and optimize Meta & Google Ads campaigns.
• Handle Meta/WhatsApp API and customer communication campaigns.
• Develop strategies to reach the right customers and generate quality leads.
• Manage retargeting, remarketing and conversion campaigns.
• Track CPL, CTR, conversions, ROI/ROAS and improve campaign performance.
• Build and optimize the complete lead-to-customer funnel.
• Coordinate with the sales team to improve lead quality and conversions.
• Explore new digital channels and strategies for business growth.
• Manage basic API integrations, CRM & marketing automation.
• Prepare regular performance reports and take corrective actions based on data.

Requirements:

• Hands-on experience in Meta Ads & Google Ads.
• Knowledge of WhatsApp/Meta API, lead generation and automation.
• Good understanding of digital sales funnels and customer targeting.
• Strong analytical and problem-solving skills.
• Should be target-driven, creative and result-oriented.
• Candidate should be capable of taking end-to-end ownership of digital marketing and customer acquisition.

Key Objective:

To increase the company's online reach, quality leads, customer conversions and overall revenue through effective digital marketing strategies.