Sales & Marketing Executive

Responsibilities and Accountability

Position: Sales and Marketing Executive — CMMI and PECB

Company: Fusiona International Private Limited

Primary focus: Client acquisition, customer conversion and revenue generation

Role objective

Acquire corporate clients and individual customers for Fusiona’s CMMI services and PECB training and certification pathways. Convert customer requirements into appropriately scoped, commercially viable engagements.

Responsibilities

AreaKey responsibilitiesClient acquisitionIdentify potential customers, research their requirements and connect with management, quality, compliance, HR, learning and development, and procurement teams.CMMI business developmentGenerate opportunities for Level 3 and Level 5 readiness, training, appraisals and renewal support. Establish current appraisal status, scope, customer requirements and timelines.PECB customer acquisitionSecure individual course registrations and corporate training engagements. Match relevant courses and certification pathways to customers’ roles and business needs.Outreach and marketingConduct personalised calls, emails and LinkedIn outreach. Run approved campaigns, webinars and course promotions, and measure resulting enquiries.QualificationConfirm the customer’s need, decision-maker, scope, budget or funding route, purchasing process and expected decision date.Proposals and negotiationArrange technical discussions, prepare approved quotations, follow up on proposals and negotiate within management-approved commercial limits.Conversion and collectionsObtain registrations, purchase orders or signed agreements. Coordinate invoicing and follow up on payments.Customer relationshipsMaintain regular communication, collect feedback and develop repeat business, referrals and cross-selling opportunities.Records and reportingUpdate the customer tracker daily with contact history, opportunity stage, proposal value, next action and expected closure date.

Corporate training participants may count toward the PECB registration target; report the corporate engagement separately without double-counting revenue.

Revenue and commercial accountability

Management will approve separate booking and collection targets for CMMI and PECB based on confirmed pricing, costs and margins. The executive is responsible for maintaining a realistic pipeline, meeting approved sales targets and following up on all due payments.

A sale counts as confirmed only when supported by payment, an approved purchase order or a signed agreement under accepted commercial terms.

Customer communication standards

Explain services, fees, prerequisites, examinations and certification or appraisal requirements accurately. PECB certification depends on the applicable examination and certification requirements; CMMI maturity ratings depend on appraisal results. Never guarantee certification, examination success or a maturity rating.

Use only approved partner claims, service scopes and delivery commitments.

Performance assessment

Review qualified customer acquisition, conversion rates, collected revenue, margins, repeat business, customer satisfaction and reporting accuracy. Activity volumes support performance assessment but do not replace sales results.