Social Media Marketing Executive

Roles and Responsibilities – Social Media & Influencer Marketing Executive

Identify and research YouTubers and influencers: Continuously scout, evaluate, and shortlist relevant creators across YouTube, Instagram, and other platforms who align with the brand’s values and target audience.

Build influencer partnerships: Initiate contact, negotiate collaborations, and maintain strong relationships with influencers to maximize brand visibility.

Plan and execute influencer campaigns: Design campaign briefs, coordinate deliverables, and ensure timely execution of promotional activities.

Track performance metrics: Monitor influencer content reach, engagement, conversions, and ROI to measure campaign effectiveness.

Manage social media presence: Oversee daily posting, content scheduling, and engagement across platforms like Instagram, Facebook, LinkedIn, and Twitter.

Content collaboration: Work with influencers and internal teams to co‑create engaging posts, reels, and videos that resonate with audiences.

Trend analysis: Stay updated on social media trends, viral content formats, and competitor strategies to keep campaigns fresh and relevant.

Reporting and insights: Prepare weekly/monthly reports on influencer activities and social media growth, providing actionable insights for improvement.

Cross‑functional coordination: Collaborate with marketing, design, and sales teams to align influencer campaigns with overall brand objectives.

Budget management: Handle influencer marketing budgets, ensuring cost‑effective partnerships and maximum ROI.