Software Services And Solutions

Digital Marketing Executive

Software Services And Solutions
Anisabad, Patna Region
₹12,500 - ₹20,000 monthly*

Fixed

₹12,500 - ₹15,000

Average Incentives*

₹5,000

Earning Potential

₹20,000

Work from OfficeWork from Office
Full TimeFull Time
Any experienceAny experience
Basic EnglishBasic English

Job highlights

Walk-in interview

Walk-in interview

Date: 10 Oct 2026 - 12 Oct 2026 | Time: 11.00 am - 04.00 pm...

Urgently hiring

Urgently hiring

3 applicants

3 applicants

Benefits include: PF, ESI (ESIC), Accommodation

Benefits include: PF, ESI (ESIC), Accommodation

Job Description

  • Key Job Responsibilities


  • 1. Social Media Management
  • Manage company social media accounts, including Facebook, Instagram, LinkedIn, and other relevant platforms.
  • Create and publish engaging posts, creatives, reels, videos, and promotional content.
  • Prepare and maintain a monthly social media content calendar.
  • Monitor comments, messages, engagement, reach, and follower growth.
  • Develop platform-specific strategies to improve brand awareness and audience engagement.


  • 2. SEO (Search Engine Optimization)Conduct keyword research and competitor analysis.
  • Optimise website pages, titles, meta descriptions, headings, URLs, images, and internal links.
  • Implement on-page and off-page SEO activities to improve search engine visibility.
  • Identify technical SEO issues and coordinate with the development team for resolution.
  • Support local SEO, Google Business Profile optimisation, backlink building, and citation management.
  • Track keyword rankings, organic traffic, and website performance.


  • 3. Content MarketingWrite SEO-friendly website content, blogs, articles, landing pages, and service descriptions.
  • Develop engaging content for social media campaigns, email campaigns, and promotional activities.
  • Research industry trends, customer needs, and competitor content.
  • Coordinate with designers, developers, and business teams to ensure accurate and consistent messaging.
  • Use AI-powered content tools responsibly to improve productivity while maintaining originality and quality.


  • 4. Lead Generation and Digital CampaignsPlan and execute digital campaigns to generate qualified business enquiries.
  • Support paid advertising campaigns on Google Ads and Meta Ads, where required.
  • Create and optimise landing pages, enquiry forms, and campaign-specific content in coordination with the relevant teams.
  • Monitor campaign performance, cost per lead, conversion rates, and return on advertising spend.
  • Analyse lead quality and recommend improvements to increase conversions.


  • 5. Website Management and AnalyticsUpdate website content, images, banners, blogs, and service information using the relevant CMS.
  • Monitor website traffic, user behaviour, conversions, and engagement.
  • Use tools such as Google Analytics 4, Google Search Console, Google Business Profile, and relevant SEO platforms.
  • Identify opportunities to improve website usability, page performance, and enquiry generation.
  • Coordinate with the technical team for website updates and marketing-related integrations.


  • 6. Email Marketing and Online OutreachPrepare and execute email marketing campaigns, newsletters, and promotional communications.
  • Maintain and organise business contact and prospect lists in accordance with applicable privacy requirements.
  • Support LinkedIn outreach, business networking, and B2B lead-generation activities.
  • Track email delivery, open rates, clicks, and campaign responses.
  • Assist in follow-ups and lead nurturing in coordination with the sales team.


  • 7. Branding and Online ReputationMaintain consistent company branding, tone, and messaging across digital channels.
  • Monitor online mentions, reviews, and customer feedback.
  • Support online reputation management and appropriate responses to reviews and enquiries.
  • Research competitors' digital marketing strategies and identify opportunities for differentiation.
  • Ensure that marketing content is accurate, professional, and aligned with company guidelines.


  • 8. Reporting and Performance MonitoringPrepare weekly and monthly digital marketing performance reports.
  • Track key performance indicators (KPIs), including:
  • Website traffic and organic search growth
  • Keyword rankings and search visibility
  • Social media reach and engagement
  • Number and quality of leads generated
  • Campaign expenditure and conversion rates
  • Content publishing consistency
  • Recommend data-driven improvements to marketing campaigns and strategies.
  • Maintain records of campaigns, content calendars, creative assets, and marketing activities.


  • 9. Coordination and TeamworkCoordinate with management, the sales team, website developers, graphic designers, and content writers.
  • Understand the company's services, target customers, and business objectives before planning campaigns.
  • Execute assigned marketing activities within agreed timelines.
  • Provide regular updates on progress, challenges, and results.
  • Perform other relevant digital marketing responsibilities assigned by management.
  • Required Skills and QualificationsBachelor's degree in Marketing, Business Administration, Mass Communication, IT, or a related field; relevant experience may also be considered.
  • Practical knowledge of SEO, social media marketing, content marketing, and digital campaign management.
  • Familiarity with Google Analytics 4, Google Search Console, Google Business Profile, and keyword research tools.
  • Basic understanding of Google Ads and Meta Ads.
  • Good written communication skills in English; Hindi communication skills are an advantage.
  • Ability to create content using Canva or similar design tools.
  • Knowledge of WordPress or another CMS is desirable.
  • Analytical thinking, creativity, attention to detail, and time-management skills.
  • Ability to work independently and collaborate effectively with a team.

Job role

Work location
Work location3rd Floor, Pratimalya Shoppe, Shanti Kunj Rd, Above Lapinoz Pizza, Phulwari Sharif - Khagaul Rd, opp. Indian oil petrol Pump, Patna, Bihar 801505 Anisabad, Patna Region
Department
DepartmentMarketing / Brand / Digital Marketing
Role / Category
Role / CategoryDigital Marketing
Employment type
Employment typeFull Time
Shift
ShiftDay Shift

Job requirements

Experience
ExperienceAny experience
Education
EducationGraduate
English level
English levelBasic English
Age limit
Age limit18 - 25 years
Gender
GenderAny gender

Walk-in interview details

Apply for the job and call HR to confirm your interview
Date
Date10 Oct 2026 - 12 Oct 2026 | Note: No walk-in interviews will be conducted on Saturday and Sunday
Time
Time11.00 am - 04.00 pm
Other instructions
Other instructionsWhatsapp your CV, Passport Size Photo to 9939802016

About company

Name
NameSoftware Services And Solutions
Address
Address3rd Floor, Pratimalya Shoppe, Shanti Kunj Rd, Above Lapinoz Pizza, Phulwari Sharif - Khagaul Rd, opp. Indian oil petrol Pump, Patna, Bihar 801505 Anisabad, Patna Region
Job posted by Software Services And Solutions

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You can expect a minimum salary of 12,500 INR and can go up to 20,000 INR. The salary offered will depend on your skills, experience and performance in the interview.

The candidate should have completed Graduate degree and people who have 0 to 31 years are eligible to apply for this job. You can apply for more jobs in Patna to get hired quickly.

The candidate should have Basic English skills and sound communication skills for this job.

Both Male and Female candidates can apply for this job.

No, it's not a work from home job and can't be done online. You can explore and apply for other work from home jobs in Patna at apna.

No work-related deposit needs to be made during your employment with the company.

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