Business Development Executive (BDE)

Key Responsibilities

1. Lead Generation

• Build and maintain a database of schools and decision-makers.
• Conduct outbound calls to schools and introduce our Fee Collection Service.
• Use WhatsApp, email and other professional channels for outreach.
• Generate qualified meetings and demo opportunities.

2. Sales & Demo Coordination

• Understand the school's existing fee collection and follow-up process.
• Identify pain points such as:
• Pending fee collection
• Manual parent follow-ups
• Delayed payments
• Staff involvement in fee reminders
• Lack of visibility on outstanding fees
• Explain how our service can improve collections and reduce administrative workload.
• Coordinate or conduct product demonstrations as required.

3. Follow-up & Conversion

• Maintain systematic follow-ups after demos and proposals.
• Share pricing/financial information with prospects when required.
• Understand and address basic objections and concerns.
• Maintain a clear pipeline of Lead → Qualified → Demo → Proposal → Negotiation → Closed.
• Convert qualified prospects into paying schools.

4. School Onboarding Coordination

• Coordinate with the internal team once a school confirms.
• Ensure required information and documents are collected from the school.

Ideal Candidate

We are looking for someone who is:

• Confident and articulate on phone calls
• Comfortable speaking with senior school authorities
• Persistent with follow-ups without being pushy
• Good at understanding customer problems rather than simply pitching a product
• Strong in relationship building
• Comfortable with B2B sales
• Comfortable using WhatsApp, email, Google Sheets/CRM and basic sales tools

Freshers with excellent communication and strong sales aptitude may also be considered.