Digital Marketing Executive

Job

Description – Digital Marketing Manager Position Digital Marketing Manager

Department Marketing / E-Commerce

Reporting To Head of Marketing / Business Head

Location Location

Job Type Full-Time

Role Overview We are looking for a results-driven Digital Marketing Manager to develop and execute digital marketing strategies that strengthen brand presence, generate leads, drive e-commerce sales, and improve customer engagement.

The ideal candidate should have strong hands-on experience in social media marketing, performance marketing, SEO, Google Ads, Meta Ads, e-commerce marketing, content strategy, analytics, and marketplace advertising, preferably in the FMCG/consumer products sector.

Key Responsibilities1. Digital Marketing Strategy·        Develop and implement comprehensive digital marketing strategies aligned with business objectives.

·        Build brand awareness and increase online visibility across digital channels.

·        Identify emerging digital trends, platforms, and growth opportunities.

·        Plan and manage monthly/quarterly digital marketing campaigns.

2. Performance Marketing·        Plan, execute and optimize Google Ads, Meta Ads, YouTube Ads and other paid campaigns.

·        Manage campaign budgets and maximize ROAS, conversions and customer acquisition.

·        Monitor CPL, CPA, CTR, CPC, conversion rate and other performance metrics.

·        Conduct A/B testing of creatives, audiences, landing pages and campaigns.

3. Social Media Marketing·        Develop social media strategy for Instagram, Facebook, YouTube and other relevant platforms.

·        Create and manage monthly content calendars.

·        Coordinate with graphic designers, video creators and agencies for high-quality content.

·        Increase followers, engagement, reach and brand awareness.

·        Monitor customer comments, reviews and online brand sentiment.

4. E-Commerce &

Marketplace Marketing·        Drive sales through platforms such as Amazon, Flipkart, India MART and the company’s own website.

·        Manage marketplace advertising and promotional campaigns.

·        Improve product visibility, search rankings, product content and conversion rates.

·        Analyze sales, traffic, advertising and customer data to identify growth opportunities.

5. SEO & Website Marketing·        Develop and implement SEO strategies to improve organic rankings.

·        Conduct keyword research and competitor analysis.

·        Optimize website content, product pages, blogs and landing pages.

·        Monitor organic traffic, rankings and conversions.

·        Work with web developers to improve website performance and user experience.

6. Content & Brand Communication·        Develop content strategies for products, campaigns and brand communication.

·        Create briefs for social media posts, reels, videos, blogs and advertisements.

·        Ensure consistent brand messaging across all digital channels.

·        Coordinate with creative agencies, influencers and content creators.

7. Influencer &

Affiliate Marketing·        Identify and manage relevant influencers and content creators.

·        Plan influencer campaigns and evaluate campaign ROI.

·        Develop affiliate and referral marketing initiatives where applicable.

8. Analytics & Reporting·        Track digital marketing performance using Google Analytics, Google Search Console, Meta Business Suite and marketplace dashboards.

·        Prepare weekly/monthly performance reports for management.

·        Analyze customer behavior, campaign performance and sales trends.

·        Provide actionable recommendations to improve marketing ROI.

9. Competitor & Market Analysis·        Monitor competitor digital activities, advertisements, pricing, promotions and content.

·        Identify market trends and consumer preferences.

·        Recommend new campaigns, platforms and digital initiatives based on market insights.

Key Performance

Indicators (KPIs)·        Online sales growth

·        Website traffic and conversions

·        ROAS / advertising efficiency

·        Customer acquisition cost

·        Lead generation

·        Social media reach and engagement

·        Organic search rankings

·        E-commerce sales and marketplace visibility

·        Campaign ROI

·        Brand awareness and digital presence

Required Skills·        Digital marketing strategy

·        Google Ads & Meta Ads

·        SEO & SEM

·        Social media marketing

·        E-commerce marketing

·        Marketplace advertising

·        Google Analytics / GA4

·        Content marketing

·        Influencer marketing

·        Email/CRM marketing

·        Data analysis and reporting

·        Basic understanding of graphic/video content

·        Strong communication and project management skills

Qualification & Experience·        Bachelor’s degree in Marketing, Business Administration, Communications or a related field.

·        3–7 years of experience in digital marketing.

·        Experience in FMCG, D2C, e-commerce or consumer brands will be preferred.

·        Proven experience in managing paid digital campaigns and achieving measurable business results.

·        Experience with Amazon/e-commerce advertising will be an added advantage.

Personal Attributes·        Data-driven and analytical mindset

·        Creative and innovative approach

·        Strong commercial awareness

·        Result-oriented

·        Excellent communication skills

·        Ability to manage multiple campaigns simultaneously

·        Strong ownership and accountability

·        Ability to work in a fast-paced business environment

What Success Looks LikeThe Digital Marketing Manager will be responsible for building a strong digital presence, increasing customer acquisition, improving online sales and ensuring that every digital marketing investment delivers measurable business value.