Technical Sales Engineer

A Sales Engineer is responsible for promoting and selling the company's technical products and solutions to customers. The role involves understanding customer requirements, recommending suitable technical solutions, preparing quotations, developing new business opportunities, and maintaining strong customer relationships.

The Sales Engineer acts as a bridge between the customer and the technical team to ensure customer satisfaction and achieve sales targets.

1. Key ResponsibilitiesIdentify and develop new business opportunities through customer visits, calls, emails, and market research.
2. Generate leads and build relationships with potential customers.
3. Understand customer technical requirements and recommend suitable products or solutions.
4. Prepare and submit quotations, technical proposals, and commercial offers.
5. Conduct product presentations and technical demonstrations.
6. Follow up with customers on quotations, orders, and ongoing projects.
7. Negotiate pricing, payment terms, and delivery schedules.
8. Coordinate with production, engineering, purchase, and service departments.
9. Achieve monthly, quarterly, and annual sales targets.
10. Maintain relationships with existing customers and identify opportunities for repeat business.
11. Monitor market trends, competitor activities, and customer requirements.
12. Prepare regular sales reports and maintain customer records in CRM or other reporting systems.

• Required SkillsGood communication and presentation skills.
• Strong technical and product knowledge.
• Excellent negotiation and convincing skills.
• Customer relationship management.
• Lead generation and business development.
• Problem-solving and analytical abilities.
• Ability to work independently and achieve sales targets.
• Proficiency in MS Office and CRM software.
• Willingness to travel for customer meetings and site visits.
• Educational QualificationsBachelor's degree or Diploma in Engineering (Mechanical, Electrical, Electronics, Instrumentation, or relevant field).
• MBA in Marketing or Sales is an added advantage.
• Experience Requirements1–5 years of experience in technical sales, industrial sales, or business development.
• Experience in handling B2B customers and industrial clients is preferred.
• Freshers with good technical knowledge and communication skills may also apply.
• Key Performance Indicators (KPIs)Monthly and annual sales revenue.
• Number of new customers acquired.
• Lead conversion ratio.
• Number of customer visits and meetings.
• Quotation-to-order conversion rate.
• Customer satisfaction and retention.
• Achievement of sales targets.
• Collection of outstanding payments.
• Key CompetenciesTechnical understanding
• Sales orientation
• Customer focus
• Negotiation skills
• Relationship building
• Time management
• Team coordination
• Target achievement