Marketing Manager

Marketing & Growth ManagerCompany: BeBeyond Digital Solutions

Location: Prayagraj / Hybrid

Experience: 2–5 years

Employment Type: Full-time

About BeBeyondBeBeyond Digital Solutions is a full-service digital marketing agency helping businesses build, market and grow their digital presence.

We work across Social Media, Performance Marketing, SEO, Websites, Branding, Content, Video Production and Digital Strategy.

We are now looking for someone who can take ownership of BeBeyond’s own marketing and growth.

The RoleThis is not a traditional content-creation role.

We already have ideas, scripts, people, designers, editors and resources. The problem is execution and consistency.

Ideas get discussed but don't always get executed. Scripts are ready but shoots get delayed. Content gets created but doesn't always get published consistently. Marketing opportunities are identified but don't always get followed up.

We need someone who can make sure things actually happen.

You will become the person responsible for keeping BeBeyond's marketing moving every week — from ideation and research to production coordination, publishing, lead generation and sales follow-ups.

You will work closely with the Founder, regularly discuss ideas and priorities with him, and ensure that agreed actions are executed.

What You Will Own1. BeBeyond's MarketingTake ownership of the company's marketing calendar across:

• Instagram
• LinkedIn
• Website
• WhatsApp
• Email/outbound marketing
• Other relevant channels

Plan what we should communicate, why we should communicate it and when it should go out.

You will be responsible for ensuring that our marketing does not stop at “idea discussed.”

2. Content ExecutionWe already have designers, video editors and other team members.

Your job will be to:

• Maintain the content pipeline
• Take existing scripts and ideas forward
• Coordinate shoots
• Brief the relevant team members
• Follow up with designers/editors
• Review whether the output matches the objective
• Maintain deadlines
• Get approvals
• Schedule and publish content
• Make sure nothing gets lost

You don't have to personally design every post or edit every reel. You have to make sure the right person does it and it gets published.

3. Ideation & ResearchYou will continuously research:

• Marketing trends
• Competitor agencies
• Interesting campaigns
• Content formats
• Industry conversations
• LinkedIn trends
• Instagram trends
• Potential client industries
• New marketing opportunities
• Topics BeBeyond should talk about

You should regularly come to the Founder with:

“I found this. We should do this.”rather than waiting for someone to tell you what to do.

4. Work Directly With the FounderThis is a highly collaborative role.

You will have regular discussions with the Founder around:

• What BeBeyond should communicate
• Content ideas
• Campaigns
• Positioning
• Target industries
• New offers
• Lead-generation opportunities
• Sales strategy
• Market research

The Founder has a lot of ideas. Your responsibility is to capture, organise, prioritise and execute them.

You should be comfortable saying:

“We discussed this last week. It hasn't happened yet. Let's get it done.”5. Social Media ManagementOwn the day-to-day presence of BeBeyond on:

Instagram

• Content calendar
• Reels
• Carousels
• Stories
• Captions
• Publishing
• Engagement
• Trend monitoring

LinkedIn

• Founder-led content
• Company posts
• Case studies
• Industry insights
• Client wins
• Outreach opportunities
• Consistent publishing

The objective is not simply to “post regularly.”

The objective is to make BeBeyond visible, credible and memorable.

6. Sales & Lead GenerationYou will also be involved in converting marketing into business.

Responsibilities include:

• Handling incoming enquiries
• Sales calls
• Understanding client requirements
• Preparing / coordinating proposals
• Following up with leads
• Maintaining a lead pipeline
• Identifying potential prospects
• Cold outreach
• LinkedIn prospecting
• Email/WhatsApp outreach
• Tracking follow-ups
• Re-engaging old leads

You don't need to be an aggressive salesperson.

You need to be consistent, organised and comfortable talking to business owners.

7. Build BeBeyond's Marketing SystemOne of your first responsibilities will be to create a system where marketing doesn't depend on someone's mood or memory.

For example:

IDEA → RESEARCH → SCRIPT → SHOOT → EDIT → APPROVAL → PUBLISH → DISTRIBUTE → LEAD → FOLLOW-UP → SALE

You will maintain visibility on where every piece of content currently stands.

No more:

“Script ready hai but shoot nahi hua.”“Video ready hai but post nahi hua.”“We discussed this last week but forgot about it.”What We Are Looking ForWe are looking for someone who:

• Takes ownership
• Is highly organised
• Can manage multiple moving pieces
• Communicates well
• Is comfortable speaking with clients/prospects
• Has good marketing understanding
• Understands social media
• Can research independently
• Has good business sense
• Can work closely with a founder
• Doesn't need constant instructions
• Follows up relentlessly but professionally
• Can turn conversations into action items
• Is comfortable saying “this needs to get done”
• Understands that consistency matters more than occasional bursts of activity

Most importantly:

You should be an executor, not just an idea person.

We already have enough ideas.

We need someone who makes them happen.

What You DON'T Need To DoYou do not need to:

• Be a graphic designer
• Be a professional video editor
• Shoot every reel yourself
• Write every script yourself
• Manage every technical aspect of digital marketing

You will have access to the relevant team members.

Your job is to coordinate, drive, review and execute.

What Success Looks LikeAfter joining, we should be able to see:

• Consistent Instagram activity
• Consistent LinkedIn activity
• Regular founder-led content
• Planned shoots instead of random shoots
• A visible content pipeline
• Ideas being converted into actual content
• Regular outbound activity
• More sales conversations
• Better follow-up on leads
• Better visibility of BeBeyond in the market
• A predictable weekly marketing rhythm

Ultimately:

You should make BeBeyond market itself.

Ideal Candidate

Experience: 2–5 years in marketing, digital marketing, social media, agency marketing, growth or business development.

Candidates from agencies, startups or fast-moving businesses are preferred.

We care more about ownership, execution and communication than degrees or certificates.

• Key SkillsDigital Marketing
• Social Media Marketing
• Content Planning
• Marketing Research
• Lead Generation
• Sales & Follow-ups
• LinkedIn
• Instagram
• Basic Copywriting
• Campaign Planning
• Project/Task Management
• Communication
• Client Handling

Bonus: Experience working with a digital marketing agency.

KPIs

The role will be measured on:

• Consistency of BeBeyond's marketing
• Content execution rate
• Number of content pieces published
• Lead generation
• Sales conversations
• Lead follow-up
• Outreach activity
• Social media growth and engagement
• Execution of agreed marketing initiatives
• Overall marketing pipeline

The Person We Want

If you are the kind of person who sees a pending task and thinks:

“Who is responsible for this, what's blocking it, and how do I get it done?”

rather than:

“Someone should probably do this.”

—you will fit this role.

BeBeyond needs someone to take ownership of its own growth.