Digital Marketing Specialist

Smart Campaign Solution
Narhe, Pune
₹20,000 - ₹25,000 monthly

Fixed

₹20,000 - ₹25,000

Earning Potential

₹25,000

Work from OfficeWork from Office
Full TimeFull Time
Min. 1 yearMin. 1 year
Good (Intermediate / Advanced) EnglishGood (Intermediate / Advanced) English

Job highlights

Urgently hiring

Urgently hiring

Benefits include: Flexible Working Hours, Laptop

Benefits include: Flexible Working Hours, Laptop

Job Description

Lead Generation & Performance Marketing:

• Plan, execute, and optimize paid ad campaigns on Facebook, Instagram, Google Ads, and YouTube to generate qualified leads

• Manage daily ad budgets, A/B test creatives, audiences, and landing pages to improve cost per lead (CPL)

• Set up Meta Pixel, Google Tag Manager, and conversion tracking for all campaigns

• Create and manage retargeting campaigns for website visitors and demo drop-offs


SEO & Organic Growth:

• Optimize wappconnect.com for on-page SEO — meta tags, keywords, page speed, schema markup

• Research and target keywords

• Build quality backlinks through guest posts, directory listings, and partnerships

• Track keyword rankings, organic traffic, and domain authority using SEMrush / Ahrefs / Google Search Console


Content Marketing:

• Write blog posts, case studies, and landing page content

• Create product explainer videos, reels, and carousel posts for social media

• Develop lead magnets — ebooks, guides, comparison sheets (e.g., 'WhatsApp API vs WhatsApp Business App')

• Write email sequences for lead nurturing and onboarding drip campaigns


Social Media Marketing:

• Manage Facebook, Instagram, LinkedIn, YouTube, and Twitter/X accounts

• Post regularly — product updates, client testimonials, tips, industry news, and promotional content

• Engage with followers, respond to comments/DMs, and grow community

• Plan and execute social media campaigns for product launches, offers, and events

• Demonstrate product capabilities through real marketing use cases


Analytics & Reporting:

• Track and report weekly/monthly KPIs — leads generated, CPL, website traffic, conversion rates, social media growth

• Use Google Analytics, Meta Ads Manager, and Google Ads dashboard for performance analysis

• Provide data-driven recommendations to improve marketing ROI

• Maintain marketing spend tracker and campaign performance sheet

Job role

Work location
Work locationNavale ICON, Navale Bridge, Wadgaon Budruk, Narhe, Pune, Maharashtra, India
Department
DepartmentMarketing / Brand / Digital Marketing
Role / Category
Role / CategoryDigital Marketing
Employment type
Employment typeFull Time
Shift
ShiftDay Shift

Job requirements

Experience
ExperienceMin. 1 year
Education
EducationGraduate
Skills
SkillsWordPress, SEO, Digital marketing, Social media optimization, Web development, Content creation, Content development, Online marketing, Web design, Ecommerce Sales
English level
English levelGood (Intermediate / Advanced) English
Regional language
Regional languageFluent in speaking Marathi, Hindi
Degree/ Specialisation
Degree/ SpecialisationAny B.Sc, Any Bachelor of Mass Media, Any MCA, B.Com (Hons.) in Marketing, Any BCA, Any BE/B.Tech, M.Com in Marketing, BBA in Digital Marketing, MBA in Advertising, BBA (Hons.) in Digital Marketing (Atleast one)
Age limit
Age limit19 - 40 years
Gender
GenderAny gender

About company

Name
NameSmart Campaign Solution
Address
AddressNavale ICON, Navale Bridge, Wadgaon Budruk, Narhe, Pune, Maharashtra, India
Job posted by Smart Campaign Solution

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You can expect a minimum salary of 20,000 INR and can go up to 25,000 INR. The salary offered will depend on your skills, experience and performance in the interview.

The candidate should have completed Graduate degree and people who have 1 to 31 years are eligible to apply for this job. You can apply for more jobs in Pune to get hired quickly.

The candidate should have Good (Intermediate / Advanced) English skills and sound communication skills for this job.

Both Male and Female candidates can apply for this job.

No, it's not a work from home job and can't be done online. You can explore and apply for other work from home jobs in Pune at apna.

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