Sales Executive

Job SummaryThe Counter Sales Executive is responsible for welcoming customers, understanding their requirements, recommending suitable products, handling sales and payment processes, and ensuring a smooth product handover.

The role also includes maintaining customer records, following up on pending enquiries, supporting finance/EMI processing, recording walk-in details, and completing daily opening and closing activities.

The main purpose of this role is to improve customer satisfaction, increase sales conversion, support additional product sales, and maintain accurate store records.

1. 7. Key ResponsibilitiesManage Store Opening and Readiness: Mark attendance, verify opening cash and stock, prepare the counter, check billing systems and card machines, and ensure the store is ready for customers.
2. Handle Customer Enquiries: Welcome walk-in customers, understand their requirements, identify their budget and preferred payment method, and guide them towards suitable products.
3. Manage Product Sales: Demonstrate mobile phones, accessories, smartwatches, laptops, televisions, electronics, and other available products based on customer needs.
4. Improve Sales Conversion and Cross-Selling: Explain product features, handle price discussions, offer relevant accessories and add-ons, and seek approval for discounts or special pricing when required.
5. Coordinate Finance and EMI Processing: Arrange finance support, assist with eligible finance applications, coordinate card and EMI payments, and follow up on pending approvals or documentation issues.
6. Complete Billing and Product Handover: Prepare invoices, share invoice copies with customers through WhatsApp, assist with account setup and data transfer where required, record unboxing videos, and complete applicable product setup before handover.
7. Maintain Customer Records: Capture customer contact details and purchase information, update the designated customer database, and support future repeat sales and cross-selling activities.
8. Record Walk-ins and Follow Up on Enquiries: Update the Walk-in Google Form, check new and old enquiries in the sales system, contact pending customers, and follow up when previously unavailable products become available.
9. Coordinate Service and Repair Enquiries: Understand customer repair requirements, coordinate with the service executive, confirm service pricing and expected time, and communicate the information to the customer.
10. Support Stock Requirements: Identify branch stock and accessory requirements, communicate shortages to the responsible team, and support stock coordination as assigned.
11. Complete Store Closing and Reconciliation: Reconcile closing cash, verify sales invoices, check stock discrepancies, review pending finance cases, arrange products, and secure the store at closing.
12. Prepare Daily Sales Reports: Submit daily reports covering walk-ins, sales conversion, product-wise sales value, accessories, finance cases, pending follow-ups, non-purchase reasons, service customers, and major issues.

8. Key Performance Indicators (KPIs)Performance will be measured through the following indicators:

1. Sales Conversion Rate: Percentage of walk-in customers converted into sales.
2. Sales Performance: Achievement of assigned sales targets for mobile phones, accessories, and other products.
3. Accessory Attachment Rate: Percentage of mobile customers who also purchase accessories.
4. Customer Follow-up Completion: Timely follow-up of pending enquiries, finance cases, and customers awaiting product availability.
5. Reporting Accuracy: Timely and accurate completion of walk-in records, sales entries, and daily reports.
6. Cash, Stock and Billing Accuracy: Accuracy of cash reconciliation, stock verification, and invoice completion.
7. Customer Service Quality: Customer handling, product knowledge, complaint coordination, and overall shopping experience.

Specific targets should be set by management based on branch performance, business requirements, and the employee's role.