Sales & Marketing Manager

Key Job Responsibilities

• Business DevelopmentIdentify and develop new business opportunities in Pharma, Biotechnology, Research Institutes, Universities, Hospitals, Diagnostic Laboratories, Food Testing Labs, and Industrial sectors.
• Generate leads through field visits, networking, referrals, exhibitions, seminars, and digital platforms.
• Develop and execute territory-wise sales strategies to achieve business growth.
• Expand APS Lifetech's customer base across assigned regions.

Sales & Revenue Generation

Achieve monthly, quarterly, and annual sales targets.

• Promote laboratory instruments, diagnostic solutions, reagents, consumables, and services.
• Prepare and present technical and commercial proposals to customers.
• Conduct product demonstrations and customer presentations.
• Negotiate commercial terms and close sales opportunities.

Key Account Management

Build and maintain strong relationships with key customers and decision-makers.

• Regularly meet existing customers to identify new business opportunities.
• Ensure high customer satisfaction and retention.
• Manage strategic accounts and institutional customers.

Tender & Institutional Business

Identify government, university, hospital, and research institute tender opportunities.

• Coordinate preparation and submission of tender documents.
• Follow up on tender evaluations and order finalization.
• Develop relationships with procurement departments and purchase committees.

Sales Pipeline Management

Maintain an updated sales pipeline and opportunity tracker.

• Track enquiries from lead generation to order closure.
• Monitor quotation status and improve conversion rates.
• Ensure timely follow-up on all customer enquiries.

Customer Relationship Management

Understand customer requirements and provide suitable solutions.

• Coordinate with technical and service teams to address customer concerns.
• Handle customer escalations related to sales activities.
• Ensure prompt communication and support throughout the sales cycle.

Market Intelligence Monitor

Competitor products, pricing, and market activities.

• Gather information on emerging technologies and industry trends.
• Provide feedback to management regarding customer needs and market opportunities.
• Recommend new products and business opportunities.

Collection & Payment Follow-up

Coordinate with customers for timely payment collection.

• Monitor outstanding receivables and ensure adherence to payment terms.
• Support the finance team in resolving payment-related issues.
• Minimize overdue accounts within the assigned territory.
• 9. Coordination with Internal TeamsWork closely with application, service, logistics, and finance teams.
• Ensure smooth order processing and delivery execution.
• Coordinate installation schedules with service engineers.
• Support customers during pre-sales and post-sales activities.

Reporting & MIS

Submit daily, weekly, and monthly sales reports.

• Maintain accurate customer and opportunity data in CRM.
• Provide sales forecasts and business projections.
• Present territory performance reports to management.
• Performance ExpectationsAchieve assigned sales targets and profitability goals.
• Generate consistent new customer acquisition.
• Maintain strong customer relationships and repeat business.
• Ensure timely collections and minimal outstanding payments.
• Represent APS Lifetech professionally in the market.
• Contribute to the company's growth strategy and market expansion.