Digital Marketing Executive

Job Description: Digital Marketing Executive – SmartBiz (Meta Ads Specialist)

Job Location: Rajkot, Gujarat

Working Hours: 9:00 AM to 7:00 PM

We are looking for an experienced Digital Marketing Executive for SmartBiz with hands-on expertise in Meta Ads (Facebook and Instagram advertising). The candidate will be responsible for planning, creating, managing, and optimizing advertising campaigns to generate quality leads, increase conversions, and achieve business growth.

Key Responsibilities:

• Plan, create, and manage Facebook and Instagram advertising campaigns.
• Develop audience targeting strategies to reach potential customers.
• Monitor campaign performance, advertising budgets, CPC, CPM, CTR, and conversion rates.
• Optimize campaigns to improve lead quality, conversions, and return on ad spend (ROAS).
• Conduct A/B testing for ad creatives, copy, audiences, and campaign strategies.
• Track campaign results and prepare regular performance reports.
• Coordinate with the design and content teams to develop effective ad creatives.
• Identify opportunities to improve campaign performance and reduce advertising costs.
• Manage Meta Ads Manager and implement retargeting strategies.
• Support SmartBiz's lead generation, customer acquisition, and overall digital marketing goals.

Required Skills & Qualifications:

• Proven hands-on experience in Meta Ads and Facebook/Instagram campaign management.
• Practical knowledge of Meta Ads Manager, audience segmentation, pixel/conversion tracking, and retargeting.
• Experience in budget optimization, lead generation, and campaign performance analysis.
• Strong analytical skills and the ability to make data-driven decisions.
• Experience in e-commerce or SmartBiz-related advertising will be an added advantage.

Preferred Candidate: Someone with practical campaign management experience who can independently manage and optimize Meta Ads campaigns and deliver measurable results.