Video Editor & Content Creator

JOB DESCRIPTION & JOB SPECIFICATION

Designation: Video Editor & Content Creator

Primary Responsibilities:

Responsible for conceptualizing, shooting, editing and producing

engaging video content for the Company's digital marketing and brand

communication activities. Ensure timely delivery of high-quality video assets

that communicate the Company's products, services and brand proposition

effectively across social media and other approved channels.

Job

Description:

1.    

Develop creative video concepts, content

ideas, scripts and storyboards in coordination with the Marketing Head and

Social Media Executive, based on the Company's marketing objectives and

target audience.

2.    

Plan and execute video shoots for reels,

shorts, product demonstrations, promotional campaigns, interviews,

testimonials, behind-the-scenes content and other approved requirements.

3.    

Shoot high-quality videos using appropriate

cameras, mobile devices, microphones, lighting equipment, tripods and other

production accessories.

4.    

Create engaging video content that highlights

products, product features, usage, customer benefits, business activities,

promotional offers and other relevant subjects.

5.    

Conduct product-focused shoots that clearly

present product appearance, features, condition and other relevant details,

particularly for Open Box and Re-Commerce products.

6.    

Edit raw footage into polished videos using

suitable editing software, incorporating appropriate cuts, transitions,

captions, subtitles, graphics, music, sound effects and other visual

elements.

7.    

Adapt video content into suitable formats,

dimensions and durations for Instagram Reels, YouTube Shorts, Facebook,

LinkedIn and other approved platforms.

8.    

Develop suitable opening hooks, visual

sequences and storytelling approaches to retain viewer attention and improve

content quality.

9.    

Coordinate with the Social Media Executive to

understand the content calendar, campaign priorities, publishing deadlines

and technical requirements of each platform.

10.  Review feedback on

edited videos and make necessary revisions to ensure alignment with the

approved brief, brand guidelines and communication objectives.

11.  Maintain and

operate video-shooting equipment responsibly and ensure proper handling,

storage and upkeep of cameras, microphones, lights and related accessories.

12.  Organise raw

footage, project files, edited videos, graphics and other production assets

in the designated repository with appropriate file names and folder

structures.

13.  Research relevant

video trends, creative techniques, competitor content and emerging formats

and recommend ideas for improving the Company's video communication.

14.  Ensure that video

production follows approved brand guidelines, accurate product communication,

applicable copyright requirements and internal approval procedures.

15.  Complete assigned

shooting and editing activities within planned timelines and coordinate

proactively with the Social Media Executive whenever additional footage,

reshoots or revised content are required.

Role

Specifications:

Reporting

to:

1.     Manager – Marketing & Branding

Position

reporting into this role:

Required

Skills:

1.    

Video Shooting & Camera Handling

2.    

Mobile Videography

3.    

Video Editing Software & Techniques

4.    

Content Ideation & Concept Development

5.    

Scriptwriting & Storyboarding

6.    

Lighting, Framing & Composition

7.    

Reels, Shorts & Short-Form Video

Production

8.    

Product Videography & Demonstration

9.    

Visual Storytelling & Creative Thinking

10. 

File Management & Production Planning

11. 

Coordination & Time Management

12. 

Audio Recording & Microphone Handling

Primary

Internal Interactions:

Primary External Interactions:

1.      

Manager – Marketing & Branding

2.      

Social Media Executive

3.      

Sales Team

4.      

Franchise Operations Team

5.      

Employees and other internal participants involved in video shoots.

1.    

Customers participating in approved content

2.    

Influencers and Content Creators

3.    

Freelance Videographers

4.    

Equipment Rental Providers

5.    

External Agencies and Production Partners.

Job Specifications:

EducationalQualification:

1.     Minimum of Bachelor degree holder in Mass Media

2.     Qualification or certification in Videography, Film

Making, Mass Communication, Photography, Video Editing or Content Creation

preferred

3.     A strong practical portfolio may be considered in place

of a specialized qualification.

Work Experience:

1.     1–3 years of relevant experience in video shooting,

editing, videography or digital content production. Practical ability to

independently plan, shoot and edit short-form video content is essential.

PayScale

1.Location

1. Job Location:.

      2. Candidate’s Location:

Key Result Areas & Key Performance Indicator

Key Result Areas:

Key Performance Indicator:

Video Content Planning &Creation

Minimum 95% of approved video

content assignments completed within the agreed timeline.

Video Shooting & Production

Minimum 95% of planned shoots

completed as per the approved content calendar.

Video Editing Quality

Minimum 90% of submitted videos

meet the defined quality standards without major rework.

Product & Promotional Content

100% of assigned product and

promotional videos communicate approved information accurately.

Content Delivery Timeliness

Minimum 95% of raw footage and

final video assets delivered to the Social Media Executive within the agreed

timeline.

Creative Development

Minimum 4 new video concepts or

content ideas proposed every month, subject to the approved content plan.

Coordination with Social Media Team

Minimum 90% of content

assignments completed without avoidable delays arising from coordination

gaps.

Video Asset Management

100% of video projects, raw

footage and final assets stored systematically in the designated repository.