Digital Marketing Manager

• Key Responsibilities1. Meta Ads ManagementPlan, execute and optimise advertising campaigns across Facebook and Instagram.
• Manage Meta Ads campaigns, including DSA (Dynamic Search Ads, where applicable to the campaign setup), retargeting, lead generation, traffic and conversion campaigns.
• Build and manage custom audiences, lookalike audiences and retargeting strategies.
• Run A/B tests for creatives, ad copies, audiences and landing pages.
• Optimise campaigns to improve ROAS, CPA, CPL and conversion rates.
• Monitor daily campaign performance and manage advertising budgets.
• 2. Google Ads ManagementPlan and manage Google Ads campaigns, including Search, Display, Shopping, Performance Max and remarketing.
• Manage Google Dynamic Search Ads (DSA).
• Conduct keyword research, competitor analysis and audience targeting.
• Set up and monitor conversion tracking through Google Analytics 4 and Google Tag Manager.
• Optimise campaigns for lead generation, customer acquisition and sales.
• Analyse search terms, bidding strategies, quality scores and campaign performance.
• 3. Performance Marketing & GrowthDevelop and execute performance marketing strategies to generate qualified leads and acquire customers.
• Monitor key metrics such as ROAS, ROI, CAC, CPA, CPL, CTR and conversion rates.
• Prepare weekly and monthly performance reports.
• Identify underperforming campaigns and implement corrective strategies.
• Manage marketing budgets efficiently and maximise return on advertising spend.
• Coordinate with the sales team to improve lead quality and conversion rates.
• 4. Dropshipping & E-commerce Product ResearchResearch trending and high-potential dropshipping products.
• Identify winning products based on market demand, competition, pricing, profit margins and advertising potential.
• Analyse competitor stores, advertising creatives and product positioning.
• Use tools and platforms for product research, trend analysis and competitor intelligence.
• Understand product testing strategies, product validation and scaling of winning products.
• Research products suitable for Facebook, Instagram and Google advertising.
• 5. Social Media Marketing & Content StrategyPlan and manage social media marketing activities across Facebook, Instagram and other relevant platforms.
• Develop monthly content calendars and campaign strategies.
• Coordinate with graphic designers, video editors and content creators.
• Develop engaging ad creatives, promotional concepts, reels and marketing content.
• Track engagement, reach, leads and overall social media performance.
• Maintain consistent brand communication and positioning.
• 6. Competitor & Market ResearchAnalyse competitors' marketing strategies, advertising campaigns and promotional offers.
• Identify new marketing opportunities, audience segments and growth channels.
• Stay updated with Meta Ads, Google Ads, e-commerce and dropshipping trends.
• Recommend new strategies to improve customer acquisition and business growth.
• Required Skills & ExperienceMinimum 3 years of hands-on experience in digital marketing and performance marketing.
• Strong practical experience managing Meta Ads campaigns.
• Strong experience with Google Ads, including Search, Performance Max and Dynamic Search Ads.
• Knowledge of DSA (Dynamic Search Ads) and campaign optimisation.
• Proven understanding of performance marketing metrics and campaign scaling.
• Practical experience in dropshipping and e-commerce product research.
• Knowledge of winning product identification and product validation.
• Experience with Google Analytics 4, Google Tag Manager and conversion tracking.
• Strong understanding of audience targeting, retargeting and conversion funnels.
• Ability to analyse campaign data and make decisions based on performance.
• Good communication, analytical and problem-solving skills.
• Preferred QualificationsExperience working with D2C brands, e-commerce businesses or dropshipping stores.
• Experience managing substantial monthly advertising budgets.
• Knowledge of Shopify, WooCommerce and e-commerce conversion funnels.
• Experience with landing page optimisation and CRO.
• Knowledge of marketing automation and lead management systems.
• Experience generating B2B leads through paid advertising is an added advantage.

Key Performance Indicators (KPIs)The candidate will be evaluated based on:

• Qualified leads and customer acquisition.
• Cost per lead (CPL) and cost per acquisition (CPA).
• Return on ad spend (ROAS).
• Campaign conversion rates.
• Advertising budget utilisation and efficiency.
• Quality and consistency of social media content.
• Product research quality and successful product validation.
• Overall contribution to business growth.

What We ExpectWe are looking for someone who is not just a social media handler but a hands-on performance marketer who understands advertising, numbers, customer acquisition and business growth.

The candidate should be capable of independently planning, executing, analysing and scaling marketing campaigns.

Important: Applicants should have practical campaign management experience and be able to demonstrate previous campaign results, case studies or advertising performance reports.