Digital Marketing Specialist

Digital Marketing Expert – Job Description

We are looking for an experienced and results-driven Digital Marketing Expert to manage and grow our online presence for a jewelry business. The ideal candidate should have strong knowledge of SEO, social media marketing, Google Ads, Meta Ads, e-commerce marketing, and content strategy.

Key Responsibilities:

• Develop and execute effective digital marketing strategies to increase brand visibility, website traffic, leads, and online sales.
• Manage and optimize Google Ads, Meta Ads (Facebook & Instagram), and other paid advertising campaigns.
• Perform SEO keyword research, on-page SEO, technical SEO, and off-page SEO to improve organic rankings.
• Optimize product pages, category pages, meta titles, meta descriptions, URLs, and other website content for SEO.
• Develop and implement social media marketing strategies for Instagram, Facebook, Pinterest, and other relevant platforms.
• Create content strategies for jewelry products, including posts, reels, product promotions, and campaigns.
• Manage and optimize E-commerce and Etsy marketing strategies to increase product visibility and conversions.
• Analyze website, advertising, SEO, and social media performance using tools such as Google Analytics, Google Search Console, Google Ads Manager, and Meta Business Suite.
• Track important KPIs including traffic, rankings, CTR, CPC, ROAS, conversions, and sales.
• Conduct competitor and market research to identify new opportunities and trends in the jewelry industry.
• Continuously test and optimize campaigns, keywords, audiences, creatives, and landing pages to improve performance.
• Prepare regular performance reports with clear insights, results, and recommendations.
• Stay updated with the latest Google algorithm updates, SEO trends, social media trends, advertising strategies, and e-commerce marketing techniques.

Requirements:

• Proven experience in digital marketing, preferably with e-commerce, jewelry, luxury, or online brands.
• Strong practical knowledge of SEO, Google Ads, Meta Ads, social media marketing, and content marketing.
• Experience with Etsy and e-commerce platforms is highly preferred.
• Strong analytical and problem-solving skills.
• Ability to independently develop strategies and execute campaigns.
• Strong understanding of conversion optimization and online customer acquisition.
• Good written and verbal English communication skills.
• Candidates should be able to demonstrate previous results, successful campaigns, or relevant work examples.

What We Are Looking For:

We are looking for someone who is strategy-focused, proactive, creative, analytical, and performance-oriented. The candidate should focus not only on generating traffic but also on improving qualified leads, conversions, and sales.

Please include the following with your application:

• Previous digital marketing experience
• Examples of successful campaigns/projects
• SEO/Google Ads/Meta Ads experience
• Industries or e-commerce brands you have worked with