Lead Generation Coordinator - English

Lead Generation & Follow-Up

• Make outbound calls to prospective customers to generate qualified leads.

• Follow up on enquiries received through websites, social media, exhibitions, campaigns, and referrals.

• Understand customer requirements and qualify leads before forwarding them to the sales team.

• Schedule appointments and product demonstrations for sales executives.

• Maintain regular follow-up with potential customers until closure or completion.

Dealer & Distributor Coordination

• Contact dealers and distributors regularly to collect business updates.

• Follow up on pending quotations, orders, payments, and deliveries.

• Maintain strong relationships with channel partners through regular communication.

• Update dealers about new products, offers, pricing, and promotional campaigns.

• Resolve basic dealer queries or coordinate with the concerned department.

Sales Team Coordination

• Connect with sales executives to collect daily visit reports and sales updates.

• Track customer follow-ups assigned to the sales team.

• Coordinate between sales representatives and internal departments for smooth order processing.

• Ensure timely communication of customer requirements to the sales team.

• Monitor pending opportunities and remind sales personnel for timely follow-up.

CRM & Data Management

• Update customer, dealer, distributor, and lead information in the CRM/ERP system.

• Maintain accurate records of calls, follow-ups, meetings, and sales status.

• Prepare daily call reports and lead status reports.

• Ensure proper documentation of customer interactions.

Reporting & MIS

• Prepare daily, weekly, and monthly reports on:

o Lead generation

o Follow-up status

o Dealer and distributor updates

o Sales team activity

o Pending enquiries

o Customer feedback

• Share reports with the Sales Manager on a regular basis.

Customer Support

• Handle inbound customer enquiries professionally.

• Provide basic product information and company details.

• Escalate technical or commercial enquiries to the appropriate sales personnel.

• Maintain a high level of customer satisfaction through prompt communication.

General Responsibilities

• Achieve daily and monthly call targets.

• Maintain confidentiality of customer and business information.

• Coordinate with Marketing, Sales, Dispatch, and Customer Service teams.

• Perform other sales coordination tasks assigned by management.

Required Skills & Competencies

Technical Skills

• Good communication and telecalling skills.

• Experience in lead generation and customer follow-ups.

• Basic knowledge of CRM or ERP software.

• Good working knowledge of Microsoft Excel, Word, and Outlook.

• Ability to prepare reports and maintain customer databases.

Behavioral Competencies

• Excellent verbal communication skills in English, Hindi, and local language 

(preferred).

• Strong persuasion and negotiation skills.

• Customer-oriented approach with a pleasant telephone manner.

• Good organizational and time management skills.

• Ability to multitask and work under deadlines.

• Positive attitude and willingness to learn.

• Team player with strong interpersonal skills.

• Self-motivated and target-oriented.

Educational Qualification

• Graduate in any discipline (Bachelor's Degree preferred).

• Diploma or certification in Sales, Marketing, or Customer Relationship Management 

will be an added advantage.

Experience

• 1–3 years of experience in Telecalling, Inside Sales, Customer Support, Sales 

Coordination, or Lead Generation.

• Experience in dealing with dealers, distributors, or B2B customers will be preferred.

• Experience in a manufacturing, industrial, FMCG, or building materials company will 

be an added advantage.

Key Performance Indicators (KPIs)

• Number of outbound calls made per day.

• Qualified leads generated.

• Follow-up completion rate.

• Dealer and distributor update completion.

• Sales team reporting compliance.

• CRM data accuracy and timeliness.

• Customer response time.

• Appointment conversion rate.

• Customer satisfaction and communication quality.

• Timely submission of daily, weekly, and monthly MIS reports