Marketing Expert (Google & Meta Ads)

About Vision Infotech

Vision Infotech is a leading IT company headquartered in Surat, Gujarat, with branches in Navsari, Surat, and the USA. We specialize in delivering cutting-edge technology solutions and nurturing a dynamic, growth-focused work environment. Our teams collaborate across functions to innovate and drive real impact for our clients.

Our core values guide everything we do:

🔹 Growth – We invest in your learning and career progression 🚀

🔹 Integrity – We uphold honesty and transparency in every action 🤝

🔹 Creativity – We champion fresh ideas and out-of-the-box thinking 🎨

🔹 Satisfaction – We prioritize happiness for both clients and colleagues 😃

We are looking for a skilled Performance Marketing Expert with 0 to 1+ years of experience in running and scaling campaigns on Google Ads and Meta Ads platforms. The ideal candidate should have strong knowledge of campaign automation, AI-based marketing tools, competitor research, and high-scale ad operations.

Responsibilities

Plan, launch, optimize, and scale Google Ads & Meta Ads campaigns

Handle Mobile App Campaigns, Website Traffic, Lead Generation, CPC, PPC, and Conversion campaigns.

Manage large-scale campaign creation using automation tools, scripts, bulk upload systems, or AI tools

Research competitor ads, creatives, funnels, websites, and apps using Ad Library and spy tools

Create or generate ad creatives using AI tools and optimization platforms Monitor ROAS, CTR, CPC, CPA, and overall campaign performance

Perform A/B testing for creatives, audiences, and landing pages

Analyze campaign data and provide optimization strategies

Work on audience targeting, retargeting, and scaling methods

Stay updated with Google & Meta advertising policies and trends

Assist in planning and executing performance marketing campaigns across platforms like Google Ads, Facebook/Instagram Ads, and other digital channels.

Support in keyword research, ad copy creation, and audience targeting.

Monitor campaign performance and prepare daily/weekly reports.

Learn and apply best practices in digital marketing, analytics, and optimization strategies.

Coordinate with content and design teams to develop effective ad creatives.

Stay updated with the latest trends and tools in performance marketing.

Required Skills

Strong experience with Google Ads & Meta Ads Manager

Knowledge of campaign automation and bulk campaign management Experience with AI marketing tools, creative generation tools, and ad spy tools Understanding of analytics, tracking, and conversion optimization

Experience with App Promotion Campaigns and Website Marketing

Ability to analyze competitor strategies and market trends

Knowledge of Pixel, Firebase, GA4, GTM, and event tracking

Basic understanding of Google Ads, Facebook Ads, and digital marketing concepts.

Strong analytical and numerical skills.

Good communication skills and attention to detail.

Ability to learn quickly and work in a fast-paced environment.

Knowledge of MS Excel/Google Sheets for reporting.

Creative thinking and problem-solving ability.

Preferred Skills

Experience in utility apps or high-scale ad accounts

Knowledge of cloaking, tracking tools, or advanced scaling methods is a plus Creative thinking and strong problem-solving skills