Performance Buyer- Google Ads

About the role

We need a data-driven, ROAS-focused media buyer to scale paid acquisition for our D2C brand. You'll own the full funnel, from prospecting to retargeting, and work closely with the creative and analytics teams to turn ad spend into profitable revenue.

Key responsibilities

• Plan, launch, and optimise campaigns on Google (Search, Shopping, Performance Max, YouTube) and Meta

• Own daily budgets, bid strategies, audience segmentation, and creative testing

• Analyse performance and share insights on CAC, ROAS, and LTV

• Brief the creative team on ad creatives, UGC scripts, and landing page copy

• Set up and manage tracking: Meta Pixel, Google Tag Manager, GA4, CAPI

• Run structured A/B tests on creatives, audiences, copy, and landing pages

• Deliver weekly and monthly reports with clear wins, losses, and next steps

• Stay current on platform changes, policy updates, and new ad formats

Requirements

• 2-4 years of hands-on Google Ads experience with D2C/ecommerce brands

• Proven record of scaling ad accounts profitably (case studies or results)

• Strong grasp of full-funnel strategy (TOF, MOF, BOF)

• Proficiency in Meta Business Suite, Google Ads, GA4, and Google Tag Manager

• Strong analytical and reporting skills

• Shopify experience is a strong plus

Good to have

• Attribution tools such as Triple Whale or Northbeam

• Creative strategy and ad scripting for UGC and static ads

• Email/SMS flow exposure (Klaviyo)

• Experience managing monthly ad budgets of ₹5L+

What we offer

• Full ownership of the paid acquisition engine for a growing D2C brand

• Performance-based bonuses tied to growth targets

• Direct work with the founder on growth strategy

• Premium tools, courses, and conference budgets