Lead - Marketing & Communications, India

Lead - Marketing & Communications, India

Key Responsibilities

A. Marketing Strategy & Leadership - Customer Centric GTM-wise

• Develop the annual India Marketing Strategy aligned with Vertiv’s business objectives and the specific goals of the 8 Revenue PODs (Hyperscale, Colocation, Neo Cloud, Enterprise, Communications Network, C&I, Channel/Alliances, and Consultants).
• Partner with POD leaders (Sales and Solutions leads) to translate business priorities into integrated GTM plans for critical digital infrastructure verticals.
• Serve as a strategic advisor to the India leadership team, providing market intelligence to support the goal.

B. POD-Based Demand Generation & ABM

• Lead the "Strategic Growth Engine" by generating a measurable marketing contribution to the sales pipeline (targeting 12% or higher).
• Execute high-touch Account-Based Marketing (ABM) for priority 1:1 and 1:Few accounts within the POD framework (e.g., AWS, NTT, STT GDC).
• Orchestrate demand-generation programs across the buying journey, utilizing digital nurture campaigns and interactive tools like ROI calculators.

C. Technology & Thought Leadership

• Establish Vertiv as a co-innovation partner in the AI and data center ecosystem.
• Drive narrative-led thought leadership around key AI imperatives: Unit of Compute, High-Density Computing, Liquid Cooling, and Transition to 800VDC.
• Own the strategic events calendar, including Vertiv Masterclasses, AI Solution Roadshows, and Executive Briefing Connects (EBCs).

D. Cross-Functional Collaboration & Operations

• Maintain a monthly interlock and MBR (Monthly Business Review) reporting cadence with POD stakeholders to ensure alignment on pipeline and engagement targets.
• Leverage Global Marketing COEs and emerging AI tools to improve marketing effectiveness and dashboard reporting.
• Lead and mentor a high-performance team that is commercially focused and execution oriented.

3. Key Performance Indicators (KPIs)

Success will be measured through the following POD-aligned metrics:

• Marketing Contribution to Pipeline: New generated sourced and influenced pipeline as a % of total generated pipeline (Target: ~12%).
• Named Account Engagement: % of unique accounts engaged within each POD (Target: 60%+).
• Brand Impact Score: Measure of influence, awareness, and share of voice (SOV).
• Campaign & Event ROI: Effectiveness of POD-specific initiatives like "The 1GW Frontier" or "Energy Autonomy".

4. Leadership Attributes & Competencies

• Commercially Minded: Deep understanding of marketing's role in revenue growth and sales enablement.
• Technology Savvy: Ability to communicate complex value propositions like Digital Twins and HVDC architectures.
• Matrix Influence: Capability to influence senior stakeholders across Sales, Engineering, and Global teams in a matrixed Revenue POD environment.
• Strategic Execution: Converting high-level strategy into measurable, segment-specific outcomes.

Ideal Candidate Profile: A senior B2B leader from the data center, cloud, or critical infrastructure sectors who has successfully managed marketing within a cross-functional revenue-generating model.

The successful candidate will embrace Vertiv’s Core Principles & Behaviors to help execute our Strategic Priorities.

OUR CORE PRINCIPLES: Safety. Integrity. Respect. Teamwork. Inclusion.

OUR STRATEGIC PRIORITIES

• High-Performance Culture

• Customer Focus

• Operational Excellence

• Innovation

• Financial Strength

VERTIV BEHAVIORS

• Own it

• Act with urgency

• Foster a customer-first mindset

• Think big and execute

• Lead by example

• Drive continuous improvement

• Learn and seek out development

• Promote transparent & open communication

About Vertiv

Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to enable its customers’ vital applications to run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today’s data centers, communication networks, and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extend from the cloud to the edge of the network. Headquartered in Westerville, Ohio, USA, Vertiv employs around 34,000 people and does business in more than 130 countries. Visit Vertiv.com to learn more.

Equal Opportunity Employer

Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to help.join@vertiv.com

Experience Level

Senior Level