Sales Executive- SPM & Automation Lines

• Responsible for business development and sales of SPM, automation machines and customized automation solutions.
• Generate new leads through regular customer visits and market development.
• Minimum 5 days/week field visits across Gujarat, Maharashtra, Rajasthan and Madhya Pradesh.
• Develop relationships with Plant Heads, Production, Engineering, Purchase and Management teams.
• Identify customer requirements for new production lines, capacity expansion and automation projects.
• Promote and sell:
• SPM Machines
• Assembly & Testing Lines
• Customized Automation Solutions
• Switchgear Manufacturing Automation
• MCB, MCCB, ACB, RCCB and related electrical automation.

• Handle the complete sales cycle from Lead → RFQ → Proposal → Negotiation → PO → Advance.
• Understand customer processes and recommend suitable automation solutions.
• Conduct technical-commercial presentations and explain ROI, productivity and manpower savings.
• Prepare quotations and proposals in coordination with the technical team.
• Regularly follow up with customers and convert opportunities into Purchase Orders.
• Maintain customer information, opportunities and follow-ups in CRM/ERP.
• Submit daily visit reports and weekly sales pipeline MIS.
• Coordinate with the technical/execution team for smooth project handover after PO and advance.
• Required SkillsIndustrial B2B Sales & Business Development
• Field Sales & Customer Relationship Management
• SPM / Industrial Automation knowledge
• Switchgear & Electrical Automation knowledge
• Technical Solution Selling
• Lead Generation & RFQ Handling
• Negotiation & Closing Skills
• Strong Follow-up & Communication Skills
• CRM/ERP & Sales Pipeline Management
• Willingness to travel extensively

Preferred Candidate:

5–10+ years of experience in SPM, Industrial Automation, Switchgear Machinery, Machine Tools, Robotics, Assembly/Testing Equipment or Capital Equipment Sales.

• Experience handling ₹25 lakh to multi-crore projects preferred.
• Existing industrial customer network will be an advantage.
• Strong field-sales mindset with proven ability to generate and convert business.

Key KPIs :

Customer Visits | New Leads | Opportunities | RFQ Value | Conversion Ratio | Order Booking | New Customers | PO & Advance Collection

Primary Objective: Generate business opportunities and convert them into Purchase Orders.