Performance Marketing Executive

JOB DESCRIPTION

Performance Marketing Executive – Paid Ads, Sales, App & Website Growth

SAKASH Digital Aiding Private Limited | Brand: OBOROTO

Position DetailsWork Mode: Work From Home (Remote)

Trial Period: Initial 1-month paid trial; continuation will be decided based on performance and business requirements.

Primary Goal: Sales and paid subscriptions, supported by app growth, brand awareness, social media growth and organic search visibility.

About OBOROTOSAKASH Digital Aiding Private Limited is building two complementary digital products: OBOROTO, a B2C membership app for consumers, and OBOROTO AI Marketing Assistant, a B2B website-based product for businesses. The role will support customer acquisition and growth for both products, with sales and paid subscriptions as the primary business objective.

OBOROTO Membership App (B2C): OBOROTO is a consumer membership and discount app that helps people discover savings and offers at participating local businesses across categories such as dining, shopping, wellness and entertainment. Its goal is to encourage customers to shop locally and get more value through membership benefits.

OBOROTO AI Marketing Assistant (B2B): This is a website-based AI marketing assistance product for business owners. It is designed to help businesses manage customer enquiries and marketing-related conversations more efficiently, with capabilities and workflows defined by the product’s current offering. Its goal is to help businesses respond better to customers and support business growth.

1. Performance Marketing & Meta Ads●      Plan, launch, manage and optimize Facebook and Instagram campaigns.

●      Test audiences, creatives, messaging, calls to action and budgets.

●      Build retargeting campaigns for video viewers, social engagers, website visitors, registrants and checkout starters.

●      Optimize for paid subscriptions and customer acquisition cost—not only clicks, likes or views.

●      Coordinate with the creative team and recommend new ad concepts based on performance data.

2. Website Sales & Subscription Growth●      Drive relevant traffic to the OBOROTO AI Marketing Assistant website.

●      Monitor product-page visits, leads, registrations, checkout starts, successful Razorpay payments and subscription activations.

●      Identify funnel drop-offs and recommend conversion-rate improvements.

●      Work with the technical team to validate website events and payment conversion tracking.

3. B2C Mobile App Marketing & Growth●      Plan campaigns to increase relevant app installs, registrations and membership purchases.

●      Review app-install and in-app conversion performance where tracking is available.

●      Coordinate with the technical team to validate app analytics and attribution.

●      Review acquisition costs and the quality of users acquired.

4. Website SEO – Search Engine Optimization●      Conduct keyword research, competitor analysis and website SEO audits.

●      Optimize titles, meta descriptions, headings, URLs, internal links and landing-page content.

●      Identify crawling, indexing, technical SEO and website performance issues; coordinate fixes with the technical team.

●      Plan useful content and FAQs that answer real questions from retailers, small businesses and prospective customers.

●      Use Google Search Console and GA4 to monitor organic traffic and search performance.

5. AIO – AI Optimization●      Improve website content so AI-powered search and answer tools can clearly understand OBOROTO’s products, features, use cases and limitations.

●      Create clear, accurate product explanations, FAQs, guides and answer-focused content.

●      Keep product information consistent across the website and relevant online profiles.

●      Recommend practical ways to improve discoverability in AI-assisted search experiences.

6. GEO – Generative Engine Optimization●      Build a practical strategy to improve OBOROTO’s visibility for relevant questions asked in AI search tools such as ChatGPT and Gemini.

●      Improve product pages, use cases, comparison content, FAQs and educational resources with original, useful and accurate information.

●      Identify credible opportunities for third-party mentions, references and relevant industry coverage.

●      Track a sample of relevant queries to assess whether OBOROTO is mentioned or cited over time.

●      Provide realistic recommendations; do not promise guaranteed rankings, mentions or citations.

7. MEO – Maps / Local Search Optimization●      Improve relevant Google Business Profile information where applicable.

●      Keep business details, website links and contact information accurate and consistent.

●      Review local search visibility, reviews and relevant directory listings where applicable.

●      Recommend ethical improvements to local discoverability.

8. ASO – App Store Optimization●      Improve the OBOROTO app’s Google Play listing, including title, description, screenshots and promotional messaging.

●      Review app listing performance and recommend changes to improve relevant discovery and installs.

●      Coordinate app listing updates with the product and technical teams.

9. Social Media, Influencer & Brand Growth●      Grow relevant reach, impressions, video views, engagement and genuine followers on Instagram and Facebook.

●      Track influencer campaigns using unique links, UTM parameters and campaign codes where appropriate.

●      Assess which organic posts or creator content may be suitable for paid promotion.

●      Keep brand growth aligned with the primary goal of acquiring customers and paid subscribers.

10. Analytics, Tracking & Reporting●      Coordinate with the technical team on Meta Pixel, Conversions API, GA4, Google Tag Manager and relevant app analytics.

●      Understand event tracking for leads, registrations, checkout starts and successful purchases.

●      Review WhatsApp enquiries and connect campaign sources with lead and sales outcomes where tracking is available.

●      Prepare weekly and monthly reports using Excel or Google Sheets.

●      Work with the sales team to understand lead quality, follow-up status and subscription outcomes.

First-Month Paid Trial: Expected Deliverables1.     Audit current Meta campaigns, website analytics, conversion tracking and app campaign tracking.

2.     Prepare separate marketing recommendations for the B2C mobile app and AI Marketing Assistant website.

3.     Launch or optimize agreed Meta campaigns within the approved budget.

4.     Complete an initial website SEO, AIO, GEO and MEO review with prioritized recommendations.

5.     Review the app’s Google Play listing and recommend ASO improvements.

6.     Set baseline metrics for sales, subscriptions, acquisition cost, app installs, organic traffic, video views and follower growth.

7.     Share weekly reports and a month-end review with results, learnings and next steps.

Required Skills & Experience●      Hands-on experience running Meta Ads with a focus on conversions and sales.

●      Practical understanding of website and mobile app marketing.

●      Working knowledge of SEO and practical familiarity with AIO, GEO and MEO; ability to show real implementation examples.

●      Familiarity with Meta Pixel, Conversions API, GA4, Google Tag Manager and conversion reporting.

●      Knowledge of audience segmentation, retargeting, funnel analysis and conversion-rate optimization.

●      Ability to analyze data and prepare reports using Excel or Google Sheets.

●      Experience with subscription products, SaaS, AI tools, mobile apps or digital products is preferred.

●      Ability to coordinate with technical, creative and sales teams.

Key Performance Indicators (KPIs)Sales and paid subscriptions are the primary business outcomes. Supporting metrics will be reviewed alongside sales, with targets agreed after assessing baseline data and budget.

●      Paid subscriptions, qualified leads and customer acquisition cost.

●      Website conversion rate and checkout-to-purchase performance.

●      App installs, registrations and membership purchases.

●      Advertising spend and return on ad spend where revenue data is available.

●      Organic website traffic, relevant keyword visibility and technical SEO improvements.

●      AI search visibility and brand mentions for a tracked set of relevant queries.

●      Social media reach, video views, engagement and genuine follower growth.

How to ApplyPlease share your resume and examples of previous work, such as Meta Ads campaigns, subscription or app growth results, SEO projects, or practical AIO/GEO/MEO work. Include the objective, actions taken and measurable results where possible.