Deputy Manager - Marketing & Commercial

Deputy Manager - Marketing & Commercial

Responsibilities

Marketing Strategy Execution:

Assist the Marketing Lead in developing and implementing comprehensive marketing strategies across various channels.

Ensure alignment with brand messaging and marketing objectives.

Content Creation and Management:

Create engaging and informative marketing content (e.g., website copy, social media posts, press releases).

Ensure content aligns with brand messaging and marketing objectives. Collaborate with internal teams and external agencies to gather information and create content that promotes the airport's services and events.

Digital Marketing and Social Media Management:

Manage and execute day-to-day digital marketing activities, including website content updates, social media campaigns, and online advertising initiatives.

Monitor and analyse the performance of digital marketing efforts to optimize campaigns.

Market Research and Competitive Analysis:

Conduct market research to gather data on target audiences, competitor offerings, and industry trends.

Leverage these insights to inform marketing strategies and content creation.

Performance Tracking:

Manage and track the performance of marketing campaigns across various platforms.

Analyze data and report on key metrics (e.g., impressions, click-through rates) to measure campaign effectiveness.

Support the preparation of regular marketing performance reports, including campaign effectiveness, social media engagement, and digital analytics.

Marketing Collateral and Event Support:

Develop and manage marketing collateral (e.g., brochures, flyers). Ensure all marketing materials and communications adhere to brand guidelines and quality standards.

Assist in planning, organizing, and executing marketing events and promotions at the airport. Coordinate logistics, liaise with vendors, and ensure smooth execution of events to enhance passenger engagement and brand visibility.

Event Management:

Plan, coordinate, and execute events that enhance the airport's public image, maximize revenue and engage stakeholders.

Oversee logistical details, such as venue selection, catering, scheduling, and compliance with safety and regulatory standards.

Sponsorship Management:

Identify potential sponsors, negotiate agreements, and ensure sponsor visibility and benefits.

Craft compelling sponsorship proposals and maintain ongoing communication to foster long-term partnerships.

Alliance Development:

Build alliances with tourism boards, and local businesses to enhance airport services and expand destination offerings.

Negotiate partnership terms and develop collaborative marketing campaigns to achieve mutual growth and customer satisfaction.

Budget Management:

Manage budgets for events, sponsorships, and alliances to ensure financial efficiency and adherence to allocated funds.

Oversee the negotiation and management of contracts related to events, sponsorships, and alliances.

Ensure all agreements are clearly defined and aligned with the airport's objectives.

Reporting and Analysis:

Develop and maintain comprehensive reports on the performance of events, sponsorships, and alliances. Analyse metrics such as ROI, engagement levels, and revenue generation to evaluate success and identify areas for improvement.

Conduct detailed analysis of event and sponsorship data to provide insights into effectiveness, trends, and strategic opportunities.

Key Stakeholders - Internal:

Lead - Marketing

Direct Supervisors & other Department Leaders

Corporate Office

Airports Business Unit - Marketing

Airports Business Unit - Sales & Advertisement Team

Corporate Marketing Team

Customer Service Department

Finance Department

IT Department

Key Stakeholders - External:

Airlines and Travel Agencies

Passengers/Guests

Advertising & Media Agencies

Market Research Firms

Government Regulatory Bodies (e.g., FSSAI)

Airport Authorities & Industry Associations

Tourism Boards

Local Businesses

Event Planners/Organizers

Media Outlets

Sponsor Organizations

Government Agencies

Retailers / Tenants

Qualifications

Education Qualification:

Bachelor's degree in Marketing, Communications, or a related field.

Master's degree in Marketing or a relevant field (preferred).

Work Experience:

3 - 7 years of experience in marketing, preferably within the travel & hospitality industry.

1 - 2 years of experience in event management, sponsorship acquisition, and partnership development, preferably in the aviation or hospitality industry