Sales Business Analyst

Sales Business Analyst

Job Description

Job Purpose: Serve as a key business analyst supporting the design and delivery of global sales systems and processes. This role is accountable for translating business needs into detailed system requirements, epics, user stories, and use cases. The analyst will work closely with Sales, IT, and cross-functional teams to ensure that platform enhancements and new capabilities are well-defined, prioritised, and aligned to business goals. 

Principal Accountabilities 

• Requirements Gathering & Analysis: Lead discovery sessions with stakeholders to understand business needs and translate them into clear, actionable system requirements. 

• Process Design & Documentation: Map current and future state sales processes, identifying gaps and opportunities for simplification and automation. 

• User Stories & Epics: Write high-quality epics, user stories, and acceptance criteria to support Agile delivery, ensuring traceability from business need to technical implementation. 

• Use Case Development: Create detailed use cases and process flows to support solution design and user experience improvements. 

• Backlog Management: Partner with Product Owners and IT to manage the backlog, prioritise features, and support sprint planning and refinement sessions. 

• Testing & Validation: Support UAT planning and execution, ensuring that delivered functionality meets business requirements and is fit for purpose. 

• Stakeholder Engagement: Act as a liaison between business users and technical teams, ensuring alignment and shared understanding throughout the delivery lifecycle. 

Measures of Success 

• High-quality, complete, and timely documentation of business requirements and user stories 

• Strong alignment between business needs and delivered system capabilities 

• Improved process efficiency and user satisfaction with sales platforms 

• Reduced rework and change requests due to clear and validated requirements 

• Effective collaboration across business and technical teams

Job Purpose: Serve as a key business analyst supporting the design and delivery of global sales systems and processes. This role is accountable for translating business needs into detailed system requirements, epics, user stories, and use cases. The analyst will work closely with Sales, IT, and cross-functional teams to ensure that platform enhancements and new capabilities are well-defined, prioritised, and aligned to business goals. 

Principal Accountabilities 

• Requirements Gathering & Analysis: Lead discovery sessions with stakeholders to understand business needs and translate them into clear, actionable system requirements. 

• Process Design & Documentation: Map current and future state sales processes, identifying gaps and opportunities for simplification and automation. 

• User Stories & Epics: Write high-quality epics, user stories, and acceptance criteria to support Agile delivery, ensuring traceability from business need to technical implementation. 

• Use Case Development: Create detailed use cases and process flows to support solution design and user experience improvements. 

• Backlog Management: Partner with Product Owners and IT to manage the backlog, prioritise features, and support sprint planning and refinement sessions. 

• Testing & Validation: Support UAT planning and execution, ensuring that delivered functionality meets business requirements and is fit for purpose. 

• Stakeholder Engagement: Act as a liaison between business users and technical teams, ensuring alignment and shared understanding throughout the delivery lifecycle. 

Measures of Success 

• High-quality, complete, and timely documentation of business requirements and user stories 

• Strong alignment between business needs and delivered system capabilities 

• Improved process efficiency and user satisfaction with sales platforms 

• Reduced rework and change requests due to clear and validated requirements 

• Effective collaboration across business and technical teams 

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

Experience Level

Senior Level