EY GDS BMC Business Marketing Hub Leader- Associate Director

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EY GDS BMC Business Marketing Hub Leader, Associate Director

The opportunity

EY Global Delivery Services (EY GDS) is seeking an experienced Brand, Marketing and Communications (BMC) leader to lead the GDS BMC Business Leaders Hub, a team of senior BMC professionals who serve as strategic advisors and primary BMC partners to EY GDS business leadership teams.

This role is responsible for setting the strategic direction and operating approach for the Hub, enabling consistent, high-quality BMC partnership across GDS businesses and ensuring that business priorities are translated into integrated marketing, communications and engagement strategies that support growth, strengthen stakeholder engagement and elevate the visibility and impact of GDS across EY.

The successful candidate will lead, develop and empower a BMC Business Marketing teams, while serving as a senior strategic partner to GDS business leadership. The role will orchestrate BMC support across business, internal and external communications, locations and Centers of Excellence (COEs), connecting business priorities with the right BMC capabilities and ensuring effective, integrated delivery.

Key responsibilities

• Business Marketing Hub leadership
  • Lead the GDS Business Marketing hub, providing strategic direction, leadership and oversight to BMC Business Leaders aligned to GDS businesses.
  • Build a high-performing team of trusted BMC advisors with strong business acumen, strategic capabilities and executive presence.
  • Coach and develop team members, strengthening their ability to advise senior business leaders and translate business priorities into impactful BMC strategies.
  • Establish a consistent strategic account management approach across GDS businesses while allowing flexibility for different business needs and priorities.
  • Drive prioritization and resource allocation across the Hub, ensuring BMC capacity is focused on the initiatives with the greatest strategic and business impact.
  • Foster collaboration, knowledge sharing and reuse of leading practices across Business Leaders and the wider GDS BMC organization.

• Strategic BMC partnership with business stakeholders
  • Serve as a strategic BMC partner for GDS senior business leadership team.
  • Ensure business growth priorities and strategic objectives are translated into integrated, measurable marketing and communications strategies.
  • Oversee the development and stewardship of business narratives, ensuring consistency with the broader GDS story and EY enterprise messaging.
  • Enable BMC marketing hub employees to operate as trusted business partners, moving BMC engagement beyond request-based delivery toward proactive business advisory and growth accelerators.
  • Identify cross-business themes, opportunities and synergies that can be amplified through integrated GDS-wide BMC strategies.

• Growth marketing
  • Provide strategic oversight of marketing strategies designed to strengthen awareness, understanding and adoption of GDS capabilities, solutions and strategic priorities across EY.
  • Guide Business Leaders in developing integrated approaches to business growth, stakeholder engagement and leadership visibility.
  • Ensure marketing and communications plans are insight-led, audience-focused and supported by clear objectives and measures of success.

• Executive communications and leadership visibility
  • Provide strategic direction for executive communications and leadership positioning across GDS businesses.
  • Guide Business Leaders in shaping compelling leadership narratives, messaging frameworks and visibility strategies.
  • Strengthen consistency and connectivity across business narratives while reflecting the distinct priorities of individual businesses.
  • Ensure alignment of leadership and business messaging with GDS strategic priorities and EY's broader growth agenda.

• BMC orchestration and collaboration
  • Serve as a senior coordination and escalation point across the Business Marketing hub and the broader BMC ecosystem.
  • Connect business priorities with capabilities across BMC internal communications, external communications, location teams, marketing capabilities and COEs.
  • Establish effective ways of working, roles and interfaces to enable seamless delivery across teams.
  • Champion an integrated BMC approach, reducing fragmentation and driving greater consistency, reuse and scale.
  • Build strong relationships across GDS leadership and the wider EY BMC network to mobilize expertise and resources around priority business needs.

• Governance, performance and operational excellence
  • Establish clear governance, prioritization and planning mechanisms for the Business marketing hub.
  • Define objectives and success measures and monitor the effectiveness and business impact of BMC strategies.
  • Use data, insights and marketing analytics to inform decisions, challenge priorities and continuously improve BMC effectiveness.
  • Oversee resource and budget management within the Hub, where applicable.
  • Ensure adherence to EY standards, processes, policies and brand requirements.

To qualify for the role, you must have

• 18+ years of progressive experience in marketing, communications or BMC leadership roles within complex, highly matrixed organizations.
• Significant experience leading senior GTM and communications professionals and building high-performing teams.
• Demonstrated experience partnering with executive-level business leaders as a trusted marketing and communications advisor.
• Strong commercial and strategic mindset, with demonstrated ability to translate complex business priorities into integrated, data-driven marketing and communications strategies.
• Excellent executive communications, storytelling, influencing and stakeholder management capabilities.
• Strong understanding of integrated B2B marketing, internal and external communications, digital channels, MarTech and marketing analytics.
• Demonstrated ability to lead through influence and orchestrate delivery across multiple teams, capabilities and organizational boundaries.
• Strong strategic planning, prioritization, people leadership, change management and governance capabilities.
• Experience in professional services, consulting, technology or another complex global organization.
• Master's degree in Marketing or a related field, or equivalent relevant professional experience.

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