Analyst (Social Media)

Analyst (Social Media)

The role plays a critical part in building our brand in the digital space through the day-to-day management of KPMG Canada’s official social media channels including (but not limited to) LinkedIn, Twitter, Instagram  YouTube. ​

Community Management ​

• Schedule posts, monitor and respond to basic inquiries posted to official KPMG social media accounts.​

• Collect and deliver insights from the social media conversation back into KPMG.

 Social Media Monitoring ​

• Use the social media monitoring tools for the early identification of emerging industry trends, potential threats and opportunities, providing feedback and alerts. ​

• Collaborate with Social Media Community Coordinator on development of campaign and program-based social media monitoring reports for Canada marketers and communicators.

Research ​

• Scan social media communities for engagement opportunities for KPMG senior leaders. ​

• Skim through the competitor's social media channels and share a report highlighting the posts performance and key topics. ​

• Collect insights from social conversations that could be used to inform the development of engaging social media content.​

Social Media Reporting ​

• Development of monthly analysis report within agreed timeframe and with complete accuracy​

• Produce and deliver social media flash alert on a timely basis for marketers and other stakeholders​

 Risk Management ​

• Ensure compliance with Risk policies and process in content posting and response.​

• Early identification of potential risk issues that may impact the KPMG brand and ensure that relevant stakeholders are immediately engaged, and appropriate response mechanisms are used.​

• Ensure quality standards and guidelines are being properly and consistently adhered to.  ​

This role is for you if you have  the below

Educational qualifications 

Graduate / Post Graduate in relevant field ​ 

Work experience

The candidate must have to 0-1 year of relevant experience in managing social media communities for B2B or B2C companies. ​

Mandatory technical & functional skills

Project and Team management exposure 

• Credible record of operating as part of a team 

• Experience in the measurement and analysis of social media and/or website performance.​

• Excellent written communication and data interpretation skills to prepare and present 

Preferred technical & functional skills 

• Strong organizational skills and attention to detail.​

• Post-secondary degree or diploma in Marketing or Digital Marketing.​

• Proficient in Microsoft Excel, PowerPoint and Word.​

• Proficiency in French is an asset.​

• Familiarity with generative AI and AI agents

   

Key behavioural attributes/requirements

• Excellent / strong English communication skills (written and spoken)

• Excellent attention to detail is a must

• A professional and organized approach to work and a strong team player

• Strong interpersonal skills and experience working in a team

• Working to strict deadlines and flexibility in time management 

• Drive and commitment to deliver a high-quality service to the KPMG network

• Excellent written communication and data interpretation skills, to prepare and present concise reports with actionable insights and recommendations

• Strong influencing and communication skills to act professionally, calmly and persuasively when dealing with key internal stakeholders

• Comfort with wide variety of cultural differences and skill sets and ability to work a flexible schedule to interact with colleagues in other time zones around the world

 

Content publishing:

• Uploading documents, content and links to the external website

• Working within agreed SLAs

• Uploading content assets and creating web pages accordingly

• Uploading and amending imagery as required

• Making bulk content and metadata changes

• Building pages according to KPMG design standards and incorporating content as required

• Applying metadata to uploaded content and content assets

• Assisting the digital marketing team with data collection and reporting

 

Preferred technical & functional skills 

• AEM 6.5/ AEM Cloud
• Familiarity with generative AI and AI agents
• Not mandatory but good to have knowledge of HTML and CSS
• Good understanding and experience of other content management systems a plus
• Competent knowledge of SEO, usability and web accessibility principles

Educational qualifications 

Bachelor’s degree in Computer Science or similar area of study.

 Work experience

The candidate must have to 0-1 year of relevant experience in a similar role, particularly in a professional services firm/IT company/internal portal/content teams within key technology companies/procurement function.

Project and Team management exposure 

• Credible record of operating as part of a team 

• Problem solving skills; ability to drive through to an outcome in circumstances of complexity and ambiguity.

• Goal driven - should be focused on helping clients meet their requirements.

 

Key behavioural attributes/requirements

• Excellent / strong English communication skills (written and spoken)

• Excellent attention to detail is a must

• A professional and organized approach to work and a strong team player

• Strong interpersonal skills and experience working in a team

• Working to strict deadlines and flexibility in time management 

• Drive and commitment to deliver a high-quality service to the KPMG network

• Excellent written communication and data interpretation skills, to prepare and present concise reports with actionable insights and recommendations

• Strong influencing and communication skills to act professionally, calmly and persuasively when dealing with key internal stakeholders

• Comfort with wide variety of cultural differences and skill sets and ability to work a flexible schedule to interact with colleagues in other time zones around the world

Experience Level

Entry Level