Senior Manager - Social Media Communications - SCO

Senior Manager - Social Media Communications - SCO

• Own and execute the B2B social media strategy across key platforms, with a strong focus on LinkedIn for customers.

• Develop and execute monthly and quarterly content calendars aligned with business priorities, campaigns and corporate communication objectives.

• Create engaging content around logistics, supply chain, global trade, infrastructure, technology, sustainability, business solutions.

• Work closely with business, commercial, sustainability, human resources, communication and other functions to identify strong stories, case studies and content opportunities.

• Develop and manage different content formats including static posts, carousels, infographics, short videos, interviews and event content.

• Develop and update web pages for businesses and enterprise functions.

• Lead high impact social media campaigns on businesses.

• Build C-suite thought-leadership content for senior leadership, including posts, blogs, articles, industry viewpoints and executive communication

• Translate technical or complex business information into simple, interesting and social-first content.

• Support social media communication around sports events, govt events and knowledge forums, partnerships, business announcements, customer stories and key milestones.

• Monitor conversations around the brand, industry and competitors and identify relevant trends and opportunities.

• Define and monitor social media performance to measure the success of social media campaigns, provide regular reports with actionable recommendations for future strategies and campaign development.

• Drive improvement in engagement, reach, follower quality, share of voice and overall brand visibility among relevant B2B audiences.

• To establish and manage an internal dashboard of measurements which analyses campaigns and translates data to contributors/stakeholders. Results and ROI should tie back to marketing/recruitment/branding objectives. 

• Work with global teams to ensure all communication follows brand, corporate communication and reputation guidelines.

• Manage external creative, social media and production agencies where required.

• Work with tech team to implement SEO strategies to drive website traffic.

• Work closely with digital/performance teams on SEM and paid media campaigns, ensuring alignment between search, social and overall campaign objectives.

• Manage Online Reputation Management (ORM) through social listening, monitoring brand mentions and sentiment, responding appropriately, and escalating potential reputation or crisis issues to relevant stakeholders.

Experience Level

Senior Level