Deputy General Manager- Product Analyst Lead
Paytm Services Private LimitedNoida
Not disclosed
Work from Office
Full Time
Min. 7 yearsJob Description
Deputy General Manager- Product Analyst Lead
About the Role
UPI is the backbone of India's digital payments revolution — and Paytm is one of its largest participants, processing hundreds of millions of transactions every month. We are looking for an Analytics Lead to join our UPI team and own the data and insights charter that powers product, growth, and platform decisions across our UPI-powered flows.This role sits at the intersection of consumer behaviour, financial infrastructure, and large-scale data systems. You will build the analytical backbone for UPI — from funnel and cohort frameworks to experimentation infrastructure — and work closely with product, engineering, data science, and business teams to turn transaction-scale data into decisions that affect millions of Indians daily.
Key Responsibilities
1. Analytics Strategy & OwnershipOwn the end-to-end analytics charter for one or more UPI surfaces — from metric definition to instrumentation to insight generationBuild and maintain the source-of-truth framework for north-star and guardrail metrics across the UPI funnel (initiation, authentication, success/failure, retention)Partner with NPCI-mandated reporting requirements and ensure analytical rigor aligns with regulatory data standardsLead a team of analysts, setting priorities, reviewing outputs, and raising the bar on analytical craf
t2. Funnel, Growth & Behavioural InsightsDiagnose friction points across the UPI journey using deep-dive analysis, cohort studies, and funnel decompositionBuild engagement, frequency, and top-of-wallet models to inform product and growth strategyDesign analytical frameworks for discovery and nudge effectiveness as new UPI capabilities are adoptedPartner with design and product research to combine quantitative and qualitative signals into a single narrative
3. Platform Reliability & Scale AnalyticsDefine and monitor SLA, success-rate, and latency benchmarks; build alerting and anomaly-detection frameworks tied to these metricsBuild root-cause analysis playbooks for payment failure spikes and incident-linked drop-offsModel traffic and failure patterns ahead of high-volume events (festive seasons, IPL, government disbursements) to support platform readiness
4. Experimentation & Decision ScienceOwn the experimentation backbone — design, power, and evaluate A/B tests across the UPI funnelDrive a test-and-learn culture: hypothesis → experiment → read-out → scale, with statistically sound methodologyBuild self-serve dashboards and tooling that let product, engineering, and business teams access trusted insights without analyst dependencyProactively surface insights that shape upstream roadmap and prioritization decisions
Required Qualifications
7–9 years of analytics/data experience, with a mandatory focus on consumer-facing products or fintech; prior experience in payments or UPI strongly preferred
Strong command of SQL and hands-on experience with product analytics tools (Mixpanel, Amplitude, Metabase, or equivalent); working knowledge of Python/R for deeper statistical analysis
Solid grounding in experimentation design — hypothesis framing, sample size/power calculations, and interpreting A/B results correctlyProven ability to translate ambiguous business questions into structured analyses and clear, decision-ready recommendations
Experience building and owning dashboards and metrics frameworks at scale, including data quality and governance practices
Strong written and verbal communication skills — ability to present findings crisply to leadership and align cross-functional stakeholders
Experience managing or mentoring a team of analysts, with a demonstrated ability to review work and raise analytical standards
Good to Have
Prior experience working in a UPI-regulated environment or with NPCI data/reporting constructs
Exposure to large-scale transaction data systems and familiarity with data warehousing/pipeline concepts (e.g., working with data engineering teams on instrumentation)
Experience with growth, lifecycle, or CRM-driven analytics
Familiarity with fraud/risk analytics in a payments context
Job role
Work locationNoida, Uttar Pradesh
DepartmentData Science & Analytics
Role / CategoryBusiness Intelligence & Analytics
Employment typeFull Time
ShiftDay Shift
Job requirements
ExperienceMin. 7 years
About company
NamePaytm Services Private Limited
Job posted by Paytm Services Private Limited
Similar jobs you can apply for
Digital / Online Marketing
E-Commerce Manager
CatfatindiaSector 46, Noida
₹15,000 - ₹25,000
Work from OfficeFull TimeMin. 6 months
Basic English
Crew Member
Alienkind Private LimitedSector 105, Noida
₹16,000 - ₹20,500*
Work from OfficeFull TimeAny experienceBasic English
Data Analyst
Pretium CertificationSector 63, Noida
₹20,000 - ₹22,000
Work from OfficeFull TimeMin. 1 yearBasic English
Accountant
Sublitech Digital Imaging Private LimitedSector 63, Noida
₹14,000 - ₹22,000
Work from OfficeFull TimeMin. 1 yearBasic English
Senior Sales Associate
Kushals Retail Pvt LtdSector 105, Noida
₹20,000 - ₹26,000
Work from OfficeFull TimeMin. 2 yearsGood (Intermediate / Advanced) English
Accounts Executive
Pick N Nick Toys LlpSector 112, Noida
₹15,000 - ₹18,000
Work from OfficeFull TimeMin. 1 yearBasic EnglishYou can expect a minimum salary of 0 INR. The salary offered will depend on your skills, experience and performance in the interview.
The candidate should have completed the required education and people who have 7 to 9 years are eligible to apply for this job. You can apply for more jobs in Noida to get hired quickly.
The candidate should have sound communication skills and sound communication skills for this job.
Both Male and Female candidates can apply for this job.
No, it's not a work from home job and can't be done online. You can explore and apply for other work from home jobs in Noida at apna.
No work-related deposit needs to be made during your employment with the company.
Go to the apna app and apply for this job. Click on the apply button and call HR directly to schedule your interview.
The last date to apply for this job is . For more details, download apna app and find Full Time jobs in Noida . Through apna, you can find jobs in 64 cities across India. Join NOW!