Field Sales Executive

Job Description: Field Sales Executive – FASTag (POS)

Job Title: Field Sales Executive – FASTag (Point of Sale)

Department: Sales & Business Development

Locations: Surat and Ahmedabad, Gujarat

Job Type: Full-Time | Field-Based

Fixed Salary: ₹25,000 per month

Variable Pay: Up to ₹5,000 per month

Total Monthly Compensation: Up to ₹30,000

About the Role

We are looking for a proactive, target-oriented Field Sales Executive to drive FASTag sales by identifying and acquiring truck owners, transporters, fleet operators, logistics companies, and commercial vehicle owners within an assigned city.

The candidate will be responsible for conducting door-to-door field visits to transport offices, truck terminals, fleet operating areas, and logistics hubs. The role involves generating leads, pitching FASTag products, converting prospects into customers, completing KYC, activating FASTags, facilitating recharges, and developing bulk sales opportunities.

The selected candidate will have ownership of the assigned city and will be responsible for building a strong local customer base through regular field activity and consistent sales performance.

Key Responsibilities

1. Market Mapping & Lead Generation

• Identify and map transport hubs, truck parking areas, logistics parks, fleet operators, transport offices, and commercial vehicle clusters across the assigned city.
• Build a database of truck owners, transporters, fleet managers, logistics companies, and potential FASTag customers.
• Identify opportunities for individual FASTag sales as well as bulk orders from fleet owners and transport businesses.

2. Field Visits & Customer Acquisition

• Conduct daily door-to-door field visits to transport offices, operational areas, truck terminals, and fleet locations.
• Meet decision-makers, explain FASTag benefits, communicate product features, and pitch suitable offerings.
• Generate qualified leads, follow up with prospects, handle basic objections, and convert leads into sales.
• Build and maintain strong relationships with transporters and fleet owners to generate repeat business and referrals.

3. FASTag Sales & Bulk Deals

• Achieve assigned daily, weekly, and monthly FASTag sales targets.
• Identify and close bulk FASTag deals with transport companies, fleet operators, and logistics businesses.
• Negotiate and coordinate commercial terms within approved company policies.
• Maintain a healthy sales pipeline and ensure timely follow-up on pending opportunities.

4. FASTag Activation, KYC & Recharge

• Ensure timely FASTag activation after successful sales.
• Complete customer onboarding and KYC documentation as per applicable guidelines and company processes.
• Assist customers with FASTag recharge, balance-related queries, and basic service requirements.
• Maintain accurate customer records and ensure all documentation is complete and compliant.

5. Daily Reporting & Performance Tracking

• Submit daily reports covering field visits, customer meetings, leads generated, sales conversions, activations, recharges, and pending follow-ups.
• Maintain an updated lead database and sales pipeline.
• Share daily market feedback, competitor information, customer objections, and new business opportunities with the reporting manager.
• Track sales performance against assigned targets and take corrective action when required.

Key Performance Indicators (KPIs)

Performance will be measured on the following parameters:

• Number of productive field visits and customer meetings.
• Number of qualified leads generated.
• FASTags sold and successfully activated.
• Achievement of monthly sales targets.
• Number and value of bulk sales deals closed.
• Quality and completeness of KYC documentation.
• Recharge activity and repeat business generation.
• Timeliness and accuracy of daily sales and field visit reports.

Candidate Requirements

• Minimum 1–3 years of experience in field sales, direct sales, merchant acquisition, BFSI, payments, telecom, automobile, logistics, or a related industry.
• Experience selling FASTag, payment products, or financial services will be an advantage.
• Strong communication, negotiation, persuasion, and relationship-building skills.
• Comfortable with door-to-door sales and extensive daily field travel.
• Ability to identify new markets, approach customers independently, and close sales.
• Basic knowledge of smartphones, mobile applications, and digital reporting tools.
• Knowledge of local transport markets and the Gujarati language will be an advantage.
• Must be self-driven, disciplined, target-oriented, and comfortable working independently.

Compensation & Benefits

• Fixed monthly salary: ₹25,000.
• Performance-linked variable pay: Up to ₹5,000 per month.
• Total potential monthly compensation: ₹30,000.
• Travel allowances will be additional to the salary and will be fixed up to 1500 per month.
• Variable pay will be linked to achievement of predefined sales and performance targets.
• Opportunity to develop expertise in FASTag sales, transport-sector acquisition, and bulk business development.

Working Expectations

• The candidate will be assigned either Surat or Ahmedabad and will be responsible for covering the designated city.
• Regular field visits across transport and logistics clusters are mandatory.
• Daily attendance, field visit tracking, and sales reporting are required.
• The candidate must independently plan routes, manage leads, conduct follow-ups, and work toward assigned sales targets.
• Regular performance reviews will be conducted by the reporting manager.

Ideal Candidate: Someone who is comfortable meeting new customers every day, enjoys field-based selling, understands the importance of follow-ups, and can convert transport-sector relationships into consistent FASTag sales.