Field Sales Officer

Company: Smart Bond Chemicals Pvt. Ltd.

Designation: Sales Officer - B2C (Secondary Sales)

Experience - Min 4 yrs

Location: Gujarat (Ahmedabad, Surat, Vadodara, Rajkot)

*Job Summary*

We are looking for a result-oriented Retail Sales Officer who will be responsible for expanding the company's retail network, acquiring new retailers, generating orders, and developing strong relationships with existing retailers.

The Sales Officer will be responsible for regular field visits, identifying potential retailers, presenting and promoting company products, converting prospects into active customers, and achieving assigned sales targets.

*Key Responsibilities* 

Conduct regular field visits to retailers, dealers, and potential retail outlets in the assigned territory.

Identify and acquire new retailers and expand the company's retail network.

Approach potential retailers and explain the company's products, applications, benefits, and commercial terms.

Convert prospective retailers into active customers and generate their first orders.

Generate regular and repeat orders from existing retailers.

Build and maintain strong relationships with retailers and dealers.

Achieve assigned daily, weekly, and monthly sales targets.

Ensure effective product availability and market penetration in the assigned territory.

Identify new market opportunities and potential retail outlets.

Monitor competitor products, pricing, schemes, and market activities.

Follow up with retailers regarding orders, deliveries, payments, and repeat business.

Maintain proper records of retailer visits, leads, orders, and sales.

Provide regular market feedback and sales reports to the Retail Sales Head.

Support promotional activities, product demonstrations, retailer meetings, and product launches.

Coordinate with distributors/internal teams to ensure timely product availability.

Handle retailer queries and coordinate for resolution of customer issues.

Ensure proper coverage of the assigned market and maintain productive field visits.

*Key Performance Indicators (KPIs)*

Monthly sales target achievement

Number of new retailers acquired

New retailer conversion rate

Number of productive retailer visits

Number and value of orders generated

Repeat order generation

Retailer retention and relationship management

Market coverage and territory expansion

Collection/payment follow-up

Daily field reporting and activity compliance

*Coordinate with* 

Khushi Kaushik - HR Manager

E-mail - hr@smartbond.in