Marketing Executive

We are looking for a dynamic and result-oriented Marketing Executive to promote our products across hardware stores, utensil stores, housekeeping product stores, general retailers, distributors, and other relevant markets.

The candidate will be responsible for market visits, product promotion, developing new retailers and distributors, generating sales leads, expanding market reach, and building strong relationships with channel partners and customers.

The ideal candidate should be comfortable with extensive field travel, have strong communication and convincing skills, and possess a good understanding of the local retail and distribution market.

• Key ResponsibilitiesVisit hardware stores, utensil stores, housekeeping product stores, general stores, supermarkets, and other relevant retail outlets on a regular basis.
• Promote and demonstrate company products to retailers, distributors, wholesalers, and potential customers.
• Identify and develop new retailers, dealers, distributors, and business partners within the assigned territory.
• Generate new sales leads and convert prospects into regular customers.
• Develop and maintain strong relationships with existing retailers and distributors.
• Explain product features, benefits, pricing, schemes, and promotional offers to customers.
• Conduct regular market surveys to understand customer requirements, competitor activities, pricing, and market trends.
• Identify new market opportunities and recommend suitable products or strategies for market expansion.
• Ensure proper product visibility and availability at retail outlets.
• Work closely with distributors and retailers to increase product movement and repeat orders.
• Follow up on leads, enquiries, quotations, orders, and payments as required.
• Achieve assigned monthly and quarterly sales and distribution targets.
• Support the launch and promotion of new products in the assigned market.
• Collect feedback from retailers and customers regarding product quality, pricing, packaging, demand, and competition.
• Monitor competitor products, offers, pricing, and promotional activities and report findings to management.
• Maintain regular records of market visits, customer meetings, leads, orders, distributor development, and sales activities.
• Coordinate with the internal sales and operations teams to ensure timely fulfilment of customer and distributor requirements.
• Participate in exhibitions, trade shows, promotional campaigns, dealer meets, and other marketing activities when required.
• Expand the company's presence by identifying untapped markets and new customer segments.
• Ensure professional representation of the company and maintain positive relationships with channel partners.
• Key Performance Indicators (KPIs)New retailers and distributors acquired
• Monthly sales and revenue achieved
• Number of productive market visits
• New customer/lead generation
• Conversion of leads into customers
• Territory and market expansion
• Repeat orders from retailers/distributors
• Product availability and visibility in the market
• Achievement of assigned sales targets
• Quality and consistency of market reporting
• Required Skills & QualificationsGraduate or equivalent qualification preferred.
• 1–3 years of experience in field sales, marketing, FMCG, hardware, household products, utensils, consumer goods, or distribution will be an advantage.
• Excellent communication, negotiation, and convincing skills.
• Strong relationship-building and customer-handling abilities.
• Good knowledge of the local market and retail/distribution network.
• Ability to identify business opportunities and develop new accounts.
• Basic knowledge of MS Office/Excel and mobile-based reporting applications.
• Two-wheeler and valid driving licence preferred.
• What We OfferCompetitive salary with performance-based incentives.
• Opportunity to earn additional incentives based on sales and target achievement.
• Career growth opportunities in sales and business development.
• Exposure to retail, distribution, and channel development.
• Supportive and performance-driven work environment.

Ideal CandidateThe ideal candidate is an energetic, confident, and target-driven field sales professional who enjoys meeting new people, visiting markets, developing business relationships, and creating new sales opportunities. The candidate should be capable of independently managing a territory and contributing to the company's overall market expansion.