Telemarketing Executive

Position: Digital Marketing Executive

Experience: 2-5 Years

Location: Ramol

Employment Type: Full-time

Job Summary

We are looking for a result-oriented Digital Marketing Executive who can independently manage our digital presence and effectively handle IndiaMART to generate quality leads and support business growth.

Key Responsibilities

Manage and optimize the company’s IndiaMART account on a daily basis.

Handle and respond promptly to IndiaMART enquiries, buyer messages and leads.

Follow up with leads received through IndiaMART and maintain proper lead records.

Improve IndiaMART product/service listings, titles, descriptions, keywords and images for better visibility.

Monitor IndiaMART performance, enquiries, views and lead quality.

Coordinate with the sales team to ensure timely follow-up and conversion of leads.

Manage digital marketing activities across Google, social media and other relevant platforms.

Create and manage social media posts, campaigns and basic digital content.

Conduct keyword research and implement basic SEO practices.

Track campaign performance using relevant analytics and prepare periodic reports.

Identify new digital marketing opportunities to increase enquiries and brand visibility.

Required Skills

Hands-on experience with IndiaMART seller/vendor account management.

Good understanding of lead generation and B2B digital marketing.

Knowledge of SEO, Google Ads, social media marketing and Google Analytics is preferred.

Good communication and follow-up skills.

Ability to write clear product descriptions and marketing content.

Basic knowledge of Canva or similar design tools will be an advantage.

Good knowledge of MS Excel/Google Sheets for lead tracking and reporting.

Ability to work independently and meet lead-generation targets.

Preferred Candidate

Candidates with prior experience handling IndiaMART enquiries, product catalogues, lead management and B2B enquiries will be preferred.

Key Performance Indicators (KPIs)

Number and quality of IndiaMART enquiries

Response time to incoming leads

Lead follow-up and conversion support

IndiaMART profile/product visibility

Website and social media traffic

Digital marketing-generated leads

Monthly campaign performance