SEO Specialist

 Job Description – SEO Specialist

Company: IP SUPERSHOPPEE PRIVATE LIMITED

Department: Digital Marketing

Job Type: Full-Time

Experience: 2–5 Years

Location: Chhatrapati Sambhajinagar

Salary: Negotiable based on experience and performance

Location:

IP Shopy, Dnyanpeeth Campus, T-18, Software Technology Park of India (STPI), Opp. Garware Stadium, Naregaon Road, CIDCO, Chhatrapati Sambhajinagar (Aurangabad), Maharashtra – 431006

Contact:

Email: hr@ipshopy.com

Phone: +91 9922284103

About the Role

We are looking for an experienced SEO Specialist who can assess the IPShipment website, identify technical and content-related SEO opportunities, prepare a practical SEO strategy and work closely with our internal development and marketing teams to implement improvements.

The ideal candidate should have strong hands-on experience with technical SEO, website crawling, Google Search Console, keyword research, content optimization and SEO for B2B, logistics, e-commerce or SaaS businesses.

Key Responsibilities

• Conduct a complete technical SEO audit of the IPShipment website.
• Identify and resolve issues related to crawling, indexing, canonicalization, redirects, broken links, duplicate content and website structure.
• Analyze JavaScript-based website rendering and understand how search engines crawl and index dynamically generated content.
• Monitor website performance and indexing through Google Search Console and other SEO tools.
• Perform keyword research based on search intent, business services and target audiences.
• Create keyword-to-page mapping for existing and new website pages.
• Optimize service pages, landing pages, titles, meta descriptions, headings and on-page content.
• Develop and improve the website's internal linking structure.
• Identify content gaps and recommend new pages/topics based on search demand and business priorities.
• Analyze competitors and identify relevant SEO opportunities.
• Work with developers to implement technical SEO recommendations.
• Work with the marketing/content team to improve website content and search visibility.
• Monitor organic traffic, rankings, indexing, impressions, clicks and conversions.
• Prepare regular SEO reports with clear findings, priorities and actionable recommendations.
• Stay updated with major Google Search and SEO developments and evaluate their impact on the website.

Required Expertise

• Technical SEO, including JavaScript website rendering and indexing
•  Google Search Console and website crawl analysis
•  Keyword research and keyword-to-page mapping
•  Service-page optimization and internal linking
•  Technical SEO audits and issue prioritization
•  On-page SEO and content optimization
•  Relevant B2B, logistics, e-commerce or SaaS experience
•  Experience working with developers on SEO implementation

Preferred Tools

Experience with tools such as:

• Google Search Console
• Google Analytics 4
• Screaming Frog
• Ahrefs / Semrush
• Google Keyword Planner
• PageSpeed Insights / Lighthouse
• Google Tag Manager

What We Expect

• Strong analytical and problem-solving skills
• Ability to identify the actual cause of SEO issues rather than only reporting them
• Ability to convert SEO findings into clear development and content tasks
• Strong understanding of search intent and technical SEO
• Good communication and documentation skills
• Ability to work independently as well as with development and marketing teams
• Practical, data-driven approach to SEO

Education

Master’s degree in Marketing, Digital Marketing, Computer Science, Information Technology or a related field is preferred.

Working Days:

Monday to Saturday

Join IP SUPERSHOPPEE PVT LTD.

Apply Now:

📧 hr@ipshopy.com

📞 +91 9922284103