E-Commerce Manager

JOB DESCRIPTION — ECOMMERCE MANAGERCompany: Innovis Polychem

Location: Plot No. 45B, Sector 17, Bahadurgarh, Haryana – 124507

Employment Type: Full-time, on-site

Experience: 4–7 years of relevant experience with demonstrated ownership of ecommerce operations

Reporting To: Management / Business Head

Compensation: Based on experience and capabilities

Role OverviewInnovis Polychem is looking for a hands-on Ecommerce Manager to take complete ownership of the ecommerce business—from identifying and selecting products to launching them, generating profitable sales, delivering orders, collecting payments, and building repeat business.

The candidate must combine commercial judgement with practical execution. Responsibilities include product research, sourcing coordination, costing, branding, catalogue creation, marketplace operations, website management, advertising, inventory planning, logistics, customer experience, financial reconciliation, and team management.

Success in this role means building a profitable, organised, and scalable ecommerce business with clear accountability across the entire product and customer lifecycle.

• Detailed Responsibilities1. Business Planning and Channel StrategyAssess the existing business, product portfolio, available resources, and growth opportunities.
• Develop monthly, quarterly, and annual plans covering revenue, profitability, product launches, marketing, and inventory.
• Select suitable sales channels based on product fit, customer demand, competition, operating costs, and margins.
• Prepare channel-wise budgets, sales forecasts, cash requirements, and action plans for management approval.
• Build a promotional calendar covering launches, seasonal demand, festivals, and marketplace events.
• Identify performance gaps and take corrective action.
• 2. Market Research and Product SelectionResearch customer needs, search trends, competitor products, bestsellers, pricing, reviews, and unmet demand.
• Identify promising categories, products, variants, sizes, colours, bundles, and price points.
• Evaluate product opportunities using expected demand, competition, sourcing costs, shipping costs, return risk, and profitability.
• Analyse competitor reviews and customer complaints to identify product improvements.
• Prepare product selection proposals supported by commercial calculations and clear recommendations.
• Recommend which products to launch, test, improve, scale, or discontinue.
• Validate uncertain opportunities through samples, customer feedback, or controlled pilot launches before committing substantial inventory.
• 3. Product Development, Sourcing and Supplier CoordinationDefine product specifications, materials, dimensions, features, variants, quality standards, and packaging requirements.
• Coordinate with production, procurement, suppliers, and technical teams for product development and availability.
• Obtain quotations and compare suppliers on quality, price, capacity, lead time, payment terms, and reliability.
• Negotiate commercial terms within approved authority.
• Coordinate samples, inspections, testing requirements, and product approvals with the relevant teams.
• Establish production and procurement timelines aligned with launch and replenishment plans.
• Monitor supplier performance and resolve delays, quality issues, shortages, and incorrect supplies.
• Ensure the delivered product matches the approved listing and customer expectations.
• 4. Costing, Pricing and Unit EconomicsBuild product-wise and channel-wise costing sheets before launch.
• Include product cost, packaging, inbound freight, storage, marketplace fees, fulfilment, shipping, advertising, discounts, expected returns, and other applicable costs.
• Coordinate with finance on the correct treatment of taxes and statutory deductions in profitability calculations.
• Define selling prices, minimum viable prices, promotional limits, and target contribution margins.
• Calculate break-even advertising costs and assess the impact of discounts and returns.
• Monitor actual margins against planned margins and investigate differences.
• Recommend price changes, cost reductions, bundle offers, or channel changes to improve profitability.
• Evaluate working capital requirements and inventory investment alongside sales growth.
• 5. Branding, Packaging and Launch ReadinessDefine product positioning, target customers, key benefits, and differentiation.
• Prepare briefs for product names, packaging, labels, instruction inserts, and brand communication.
• Coordinate with qualified internal or external teams to verify required product information, claims, labels, and supporting documentation.
• Develop packaging that protects the product, supports economical shipping, and presents the brand professionally.
• Verify packed dimensions and weight before calculating logistics costs or creating listings.
• Ensure launch readiness across stock, content, pricing, advertising, fulfilment, customer support, and reporting.
• Maintain a launch checklist and resolve gaps before products go live.
• 6. Marketplace Setup and Account ManagementManage relevant channels such as Amazon, Flipkart, Meesho, JioMart, Myntra, IndiaMART, and other approved platforms.
• Handle seller registration, onboarding, business verification, category approvals, and brand documentation.
• Maintain accurate account, bank, warehouse, pickup, and business details in coordination with authorised teams.
• Manage seller portals, platform integrations, user access, and account security.
• Monitor account health, service metrics, notifications, and platform requirements.
• Resolve suppressed listings, restricted products, catalogue conflicts, account warnings, and other operational issues.
• Raise support cases, follow up with platform representatives, and maintain escalation records.
• Evaluate platform programmes and commercial proposals before recommending participation.
• 7. Catalogue, Product Content and Search VisibilityMaintain a central product master covering SKUs, identifiers, specifications, variants, costs, prices, weights, and dimensions.
• Create accurate titles, bullet points, descriptions, attributes, variation structures, and category mappings.
• Conduct keyword research and optimise listings for relevant customer searches.
• Manage bulk uploads, catalogue corrections, duplicate listings, inventory feeds, and pricing updates.
• Coordinate photography, videos, size guides, infographics, comparison charts, and enhanced content where supported.
• Verify that product images, descriptions, specifications, and delivered products are consistent.
• Audit listings regularly for errors, missing information, search visibility, and conversion opportunities.
• Maintain organised source files and approved content for future updates.
• 8. Company Website and Direct SalesManage the ecommerce website’s catalogue, collections, pricing, offers, inventory, and orders.
• Coordinate payment gateways, shipping integrations, analytics, and marketing tracking.
• Test the customer journey across mobile and desktop, including product selection, checkout, payment, and order notifications.
• Resolve website issues with technical teams and service providers.
• Improve product pages, navigation, loading performance, search, and checkout conversion.
• Manage abandoned checkout recovery and customer retention campaigns using approved customer communication practices.
• Coordinate website SEO, relevant content, and landing pages.
• Track and follow up on B2B enquiries, quotations, samples, and order conversion where applicable.
• 9. Advertising, Promotions and Sales ConversionPlan, execute, and optimise marketplace advertising campaigns.
• Manage or coordinate relevant Google Ads, Meta Ads, remarketing, and other approved acquisition channels.
• Set campaign structures, targeting, keywords, budgets, bids, and creative requirements.
• Monitor spend, conversion, customer acquisition cost, ROAS, ACOS, and overall advertising contribution.
• Analyse the sales funnel from impressions and clicks through to orders, delivery, and realised revenue.
• Run structured tests on creatives, listing content, offers, pricing, and landing pages.
• Plan coupons, deals, bundles, cross-selling, and upselling activities.
• Coordinate influencer, affiliate, social media, and content initiatives where commercially suitable.
• Scale effective campaigns and reduce spending on activities that fail to meet agreed objectives.
• 10. Inventory Forecasting and Warehouse CoordinationForecast demand by SKU and channel using sales history, campaign plans, seasonality, and lead times.
• Set replenishment requirements and monitor available, reserved, damaged, returned, and in-transit stock.
• Coordinate inventory allocation across company warehouses and marketplace fulfilment locations.
• Plan inbound shipments, labels, appointments, documentation, and stock transfers where required.
• Reconcile physical stock against system and platform records.
• Prevent overselling, stockouts, excess inventory, and avoidable storage charges.
• Track slow-moving and ageing stock and recommend recovery plans.
• Coordinate corrective action for recurring stock or warehouse discrepancies.
• 11. Order Processing, Fulfilment and DeliveryOversee the complete order cycle from order receipt to successful delivery.
• Ensure accurate picking, packing, invoicing, labelling, and dispatch within required timelines.
• Establish packing standards and dispatch checks to reduce damage and incorrect shipments.
• Coordinate courier partners, marketplace logistics, pickups, and delivery exceptions.
• Monitor shipping costs, delivery performance, weight discrepancies, and service quality.
• Follow up on delayed, undelivered, lost, or damaged shipments.
• Manage non-delivery reports and reduce avoidable return-to-origin orders.
• Maintain shipment records and supporting evidence for disputes and claims.
• 12. Customer Support, Returns and After-Sales ServiceEstablish processes for handling enquiries, order updates, complaints, cancellations, refunds, and replacements.
• Ensure timely, accurate, and professional customer communication.
• Track returns by reason, SKU, channel, batch, and financial impact.
• Coordinate return receipt, inspection, restocking, repair, or disposal decisions with the relevant teams.
• Investigate product defects, listing mismatches, packing failures, and recurring customer complaints.
• Raise eligible claims for missing, incorrect, damaged, or lost shipments and returns.
• Analyse customer feedback and recommend product, content, packaging, or service improvements.
• Manage review responses and platform-permitted feedback requests.
• Build repeat purchases through reliable service and relevant retention initiatives.
• 13. Settlement, Reconciliation and Realised ProfitabilityReconcile orders against shipments, deliveries, cancellations, returns, refunds, and settlements.
• Verify commissions, fulfilment charges, shipping fees, advertising charges, penalties, and other deductions.
• Track receivables, payment delays, reimbursement claims, and unresolved discrepancies.
• Coordinate with finance on invoices, credit notes, marketplace reports, and GST-related data.
• Reconcile cash-on-delivery remittances and payment gateway settlements where applicable.
• Maintain a claim tracker with evidence, owners, deadlines, and recovery status.
• Prepare SKU-wise and channel-wise profitability reports using actual costs and realised sales.
• Own follow-through until payments and eligible recoveries are received and discrepancies are resolved.
• 14. Team, Systems and Process ManagementAssess staffing requirements and recommend the structure needed to support business volume.
• Recruit, train, supervise, and review ecommerce staff where authorised.
• Define responsibilities, daily task schedules, escalation paths, and performance expectations.
• Manage agencies, freelancers, software vendors, and logistics partners against agreed deliverables.
• Create standard operating procedures and maintain business records, access controls, and operating checklists.
• Evaluate tools for inventory management, order processing, reporting, and automation.
• Coordinate execution across production, procurement, design, marketing, warehouse, customer support, finance, and technical teams.
• Escalate risks early with practical options and clear recommendations.
• 15. Reporting and Continuous ImprovementMaintain daily dashboards covering orders, sales, advertising, stock, dispatch, and urgent issues.
• Prepare weekly reviews covering channel performance, margins, returns, claims, and action items.
• Present monthly business reviews comparing results with targets and budgets.
• Distinguish placed orders from delivered sales, net realised revenue, and actual profitability.
• Identify root causes of underperformance and track corrective actions to completion.
• Maintain a pipeline of product, process, and growth opportunities.
• Qualifications and Required SkillsBachelor’s degree in Business, Commerce, Marketing, or a related field; MBA preferred.
• Proven experience managing ecommerce activities across product selection, launch, operations, marketing, and reconciliation.
• Strong practical knowledge of major marketplace seller portals.
• Ability to independently build costing sheets, forecasts, budgets, and performance reports.
• Strong Excel or Google Sheets skills, including lookups, pivot tables, and reconciliation.
• Working knowledge of Shopify, WooCommerce, or a similar ecommerce platform.
• Experience with marketplace advertising, analytics, inventory tools, and order management systems.
• Strong negotiation, communication, coordination, and problem-solving abilities.
• Ability to manage multiple SKUs and channels with attention to accuracy and profitability.
• Willingness to execute tasks directly and coordinate specialist support where required.
• Ability to work full-time from the Bahadurgarh office.

Performance MeasuresTargets will be agreed with management based on business stage, budgets, and available resources.

• Net realised revenue and contribution margin.
• Product launch timeliness and new product performance.
• Conversion rate and customer acquisition efficiency.
• Advertising performance and budget control.
• Inventory availability, stock turnover, and ageing.
• Order accuracy, timely dispatch, and delivery performance.
• Cancellation, return, refund, and return-to-origin rates.
• Customer satisfaction and repeat purchase performance.
• Settlement accuracy, payment recovery, and claim resolution.
• Account health, reporting accuracy, and closure of operational issues.

Ownership and Decision-MakingThe Ecommerce Manager will be the single accountable owner for ecommerce performance and follow-through across all functions. They must execute work within their capabilities, coordinate specialist tasks, and ensure issues reach resolution.

Product launches, purchase commitments, budgets, major discounts, vendor contracts, and other material decisions must follow the authority limits agreed with management.

Please Share:

• Current CTC, expected CTC, and notice period.
• Marketplaces and websites personally managed.
• Number of SKUs and monthly sales handled.
• Advertising budgets managed and results achieved.
• Examples of products taken from selection through launch and profitable sales.
• Current location and availability to work on-site in Bahadurgarh.