Business Development Executive (BDE)

Role Overview

The Sales Executive / Manager is responsible for driving revenue growth, expanding market share, and managing client relationships within the assigned territory. This position involves direct B2B and project sales—engaging builders, contractors, structural engineers, architects, and channel partners (dealers and distributors) to promote iron and steel products.

Key Responsibilities

• Business Development & Lead Generation:
• Identify and target new accounts, including construction sites, industrial builders, developers, and infrastructure projects.
• Generate leads through field visits, cold calling, site tracking, and networking with key influencers (architects, contractors, masons).
• Appoint, manage, and support a network of stockists, dealers, and retail channel partners.
• Drive secondary sales, monitor dealer inventory levels, and ensure regular engagement to boost product placement.
• Sales Cycle & Deal Closure:
• Manage the entire sales cycle—from initial inquiry and techno-commercial presentations to price negotiations and order closure.
• Coordinate pricing strategies based on daily or weekly iron and steel market movements and competitor benchmarking.
• Payment Collection & Reporting:
• Ensure timely recovery of outstanding payments and follow up on credit terms.
• Submit daily, weekly, and monthly MIS reports on sales activity, pipeline status, and market intelligence to management.
• Coordination & Delivery Support:
• Coordinate closely with internal logistics, dispatch, and plant operations to ensure on-time delivery of steel shipments.