Area Sales Officer

JOB DESCRIPTIONArea Sales Officer – Interior & Building MaterialsDepartment: Sales & Marketing

Designation: Area Sales Officer (ASO)

Location: Bangalore / Assigned Territory

Reporting To: Sales Manager / Sales & Operations Head

Industry: Interior Fit-Out / Building Materials / Ceiling & Acoustic Solutions

Experience: 2–5 Years

Employment Type: Full-Time

1. Job PurposeThe Area Sales Officer will be responsible for developing business within the assigned territory by identifying new customers, generating enquiries, developing relationships with architects, interior designers, contractors, builders and project consultants, and converting enquiries into profitable orders.

The candidate should have strong knowledge of the interior, construction and building-materials industry, with the ability to independently manage the complete sales cycle from lead generation to order closure and payment follow-up.

• 2. Key ResponsibilitiesA. Business Development & SalesIdentify and develop new business opportunities within the assigned territory.
• Generate leads through market visits, references, architects, consultants, contractors, builders and online platforms.
• Visit project sites, offices, architectural firms, interior design firms and construction companies regularly.
• Achieve monthly, quarterly and annual sales targets.
• Prepare and submit quotations and commercial proposals.
• Follow up continuously on enquiries and quotations until order closure.
• Negotiate with customers while maintaining company margins and commercial policies.
• Develop new markets and customer segments.
• B. Architect & Consultant RelationshipDevelop strong relationships with architects, interior designers, consultants and project management companies.
• Conduct product presentations and technical discussions.
• Introduce company products during the design/specification stage.
• Ensure company products are specified in BOQs and project specifications.
• Track upcoming projects from concept/design stage through execution.
• C. Project SalesIdentify upcoming commercial, corporate, hospitality, healthcare, retail and institutional projects.
• Collect project details such as:
• 
  
• Project name
• Client
• Architect
• Consultant
• Contractor
• Project value
• Product requirement
• Estimated quantity
• Expected order date
• Coordinate with the estimation and technical teams for project requirements.
• Follow up with project teams until order confirmation.

D. Product SalesPromote and sell relevant company products, including:

• Metal False Ceiling Systems
• Metal Baffle Ceiling
• Clip-in Ceiling
• GI Perforated Ceiling Tiles
• Open Cell Ceiling
• U-Baffle Systems
• Metal Mesh Ceiling
• Acoustic Ceiling Solutions
• PET Acoustic Panels
• MDF Perforated Acoustic Panels
• Fabric Acoustic Panels
• Metal Cladding
• Other Interior & Building Material Solutions

The candidate must understand product applications, specifications, advantages, limitations and basic installation requirements.

• E. Customer Relationship ManagementMaintain regular communication with existing customers.
• Develop repeat business and increase customer value.
• Handle customer queries and coordinate with internal departments for resolution.
• Maintain a database of customers, prospects and projects.
• Ensure timely follow-up after quotations and meetings.
• F. Order & Payment Follow-UpCoordinate with Sales, Estimation, Production, Projects, Accounts and Dispatch teams.
• Ensure smooth execution after order confirmation.
• Monitor delivery schedules and customer commitments.
• Follow up for outstanding payments in coordination with the Accounts Department.
• Support the company in reducing overdue receivables.

3. Daily / Weekly ActivitiesDaily:

• Minimum planned customer/project visits.
• Generate new leads.
• Follow up on existing enquiries.
• Update CRM/system with meetings, enquiries and follow-ups.
• Submit visit and sales reports.

Weekly:

• Review pipeline with Sales Manager.
• Update quotation status.
• Review upcoming projects.
• Identify lost opportunities and reasons.
• Prepare next week's visit plan.

Monthly:

• Achieve assigned sales target.
• Submit sales forecast.
• Review project pipeline.
• Report new customers, enquiries, orders and collections.
• Prepare competitor and market feedback.

4. Key Performance Indicators (KPIs)KPIMeasurementSales AchievementMonthly/Quarterly Target vs ActualNew LeadsNumber of qualified leads generatedNew CustomersNew customers acquiredProject EnquiriesQualified project enquiries generatedConversion RatioEnquiries converted into ordersArchitect ConnectionsNew architect/consultant relationshipsQuotation ConversionQuotations converted to ordersCollectionOutstanding payment recoveryGross MarginMargin maintained on salesCRM ReportingTimely and accurate updatesCustomer RetentionRepeat business generated5. Candidate ProfileEducation:

• Diploma / Bachelor's degree in Business, Marketing, Civil, Interior Design, Architecture or related field preferred.

Experience:

• 2–5 years of sales experience in:
• 
  
• Interior products
• Building materials
• False ceiling
• Gypsum
• Acoustic products
• Plywood / laminates
• Flooring
• Construction materials
• Interior fit-out
• 6. Required SkillsExcellent communication and negotiation skills.
• Strong customer relationship management.
• Good presentation and convincing ability.
• Ability to generate business independently.
• Strong follow-up skills.
• Good understanding of project sales.
• Basic knowledge of BOQ, drawings and specifications.
• Ability to read basic architectural/interior drawings is an advantage.
• Knowledge of MS Excel, Word and CRM/ERP systems.
• Willingness to travel extensively within the assigned territory.
• Target-oriented and result-driven approach.

7. Desired PersonalityThe ideal candidate should be:

• Highly disciplined and punctual.
• Self-motivated and energetic.
• Strong in communication and networking.
• Persistent in follow-ups.
• Professional with customers.
• Honest and transparent in reporting.
• Commercially aware.
• Capable of working under sales targets.
• Willing to take ownership of assigned territory and business results.

8. Authority & AccountabilityThe Area Sales Officer will be accountable for the complete sales development of the assigned territory, including lead generation, customer meetings, project identification, quotation follow-up, order conversion, relationship management and payment coordination.

Any customer commitment, discount, pricing or commercial commitment must be made strictly according to company-approved policies.

9. ReportingThe ASO will report to the Sales Manager / Sales & Operations Head and shall provide:

• Daily Visit Report
• Daily Lead/Enquiry Report
• Weekly Sales Pipeline
• Monthly Sales Achievement Report
• Project Tracking Report
• Competitor/Market Feedback
• Collection Follow-up Report

10. Success MeasureThe primary objective of the Area Sales Officer is:

“Generate quality leads → Build customer relationships → Get products specified → Convert projects into orders → Maintain margins → Ensure collections → Generate repeat business.”