Business Development Associate

Job Description – Business Development & Sales

Industry: Wooden Flooring / Building Materials / Interior Products

Department: Sales & Business Development

Position: Business Development Associate & Sales Associate

Location: Bengaluru

Experience: 0–3 years

Employment Type: Full-time

About the RoleWe are looking for an experienced and result-oriented Sr. Sales Associate to drive sales and business development for our wooden flooring products. The candidate will be responsible for developing new business, managing key customers and channel partners, generating project sales, and building strong relationships with architects, interior designers, builders, contractors, dealers, distributors, and other stakeholders.

The ideal candidate should have strong knowledge of the wooden flooring, flooring, interior products, building materials, furniture, construction, or architectural products industry and a proven track record of achieving sales targets.

Key Responsibilities1.

Sales & Business Development·        Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.

·        Identify new markets, territories, customers, dealers, distributors, and project opportunities.

·        Generate business through direct sales as well as channel partners.

·        Build and maintain a strong sales pipeline and regularly update management on business opportunities.

·        Conduct market visits and competitor analysis to identify new business opportunities.

·        Develop strategies for increasing market share and brand visibility.

2. Project

Sales·        Identify and develop relationships with builders, developers, architects, interior designers, contractors, project consultants, and project management companies.

·        Generate leads for residential, commercial, hospitality, retail, office, and premium interior projects.

·        Ensure the company’s wooden flooring products are specified in upcoming projects.

·        Track projects from enquiry and specification through sampling, quotation, negotiation, order, and execution.

·        Coordinate with the technical and operations teams to ensure smooth project execution.

3. Architect & Designer Engagement·        Develop strong relationships with architects and interior designers.

·        Conduct product presentations and technical/product demonstrations.

·        Arrange samples, catalogues, mock-ups, and product presentations.

·        Promote the company’s flooring range and ensure products are included in design specifications.

·        Organize architect/designer meets, CPD/product sessions, and showroom visits.

4. Customer Relationship Management·        Build long-term relationships with key customers and institutional clients.

·        Understand customer requirements and recommend appropriate flooring solutions.

·        Handle negotiations, commercial discussions, complaints, and escalations.

·        Ensure high customer satisfaction and repeat business.

5.

Pricing & Commercials·        Prepare quotations and commercial proposals.

·        Negotiate pricing, payment terms, delivery schedules, and other commercial conditions within approved company policies.

·        Monitor market pricing and competitor activities.

·        Work closely with management to maintain healthy margins.

6.

Sales Reporting & Forecasting·        Prepare weekly and monthly sales reports.

·        Maintain accurate CRM/customer/project databases.

·        Provide sales forecasts and market intelligence to management.

·        Track sales conversion, order value, collection status, and pipeline movement.

7. Cross-functional Coordination·        Coordinate with production, dispatch, logistics, finance, design, and customer service teams.

·        Ensure timely delivery and installation support where applicable.

·        Communicate customer/project requirements effectively to internal teams.

Key Performance Indicators (KPIs)·        Monthly / Annual Sales Revenue

·        Achievement of Sales Targets

·        New Customer Acquisition

·        New Dealer / Distributor Development

·        Project Pipeline Value

·        Project Conversion Rate

·        Architect & Interior Designer Network

·        Gross Margin / Contribution

·        Collection & Outstanding Management

·        Repeat Business

·        Territory / Market Growth

Education:

·        Bachelor’s degree in Business Administration, Marketing, Civil Engineering, Architecture, Interior Design, or a related field.

·        MBA/PGDM in Sales & Marketing will be an advantage.

Experience:

·        0–4 years of sales experience, preferably in:

o  Wooden flooring

o  Flooring products

o  Building materials

o  Interior products

o  Architectural products

o  Plywood / laminates / veneers

o  Furniture

o  Construction materials

o  Premium home/interior solutions

Preferred Industry Exposure: Experience working with architects, interior designers, builders, developers, contractors, dealers, distributors, and project customers will be highly preferred.

Required Skills·        Strong B2B and project sales skills

·        Excellent communication and negotiation abilities

·        Strong relationship-building skills

·        Ability to generate and convert leads

·        Understanding of the construction/interior ecosystem

·        Dealer and distributor management

·        Market mapping and competitor analysis

·        Commercial and pricing negotiation

·        Sales forecasting and reporting

·        Good presentation skills

·        Willingness to travel extensively

Personal Attributes·        Target-oriented and commercially driven

·        Strong networking ability

·        Self-motivated and proactive

·        Professional approach

·        Strong follow-up discipline

·        Customer-focused

·        Good problem-solving ability

·        Ability to work independently and manage a sales territory

Salary: As per Industry Standards + Performance Incentives

Travel: As per company policy

Incentives: Linked to achievement of sales and business development targets