Digital Marketing Executive

Job Title: Digital Marketing Executive

Company: The Fit Cubs

Industry: Kids Sports & Fitness / Education

Location: Bengaluru

Experience: 6months - 1 year

Employment Type: Full-time

Job Overview

We are looking for an experienced and creative Digital Marketing professional to manage and grow The Fit Cubs' digital presence, generate leads, increase brand awareness, and create engaging marketing content for parents, schools and preschools.

The ideal candidate should have hands-on experience in digital marketing, social media marketing, Meta Ads, Google Ads, SEO, lead generation, content creation and graphic designing.

The candidate should also be capable of independently creating banners, flyers, posters, social media creatives, advertisements and promotional materials using Adobe Photoshop and other design tools.

Key Responsibilities

• Develop and execute digital marketing strategies for The Fit Cubs.
• Manage social media platforms including Instagram, Facebook, LinkedIn and YouTube.
• Create and manage monthly social media content calendars.
• Develop engaging content around children's sports, fitness, activities, school programs and events.
• Plan, execute and optimise Meta Ads and Google Ads campaigns.
• Generate qualified leads from parents, schools and preschools.
• Monitor campaign performance and optimise campaigns based on results.
• Manage SEO activities and improve website visibility.
• Conduct keyword research and competitor analysis.
• Create engaging social media posts, banners, flyers, posters and promotional creatives.
• Design creatives for digital advertising campaigns, school programs, events and promotions.
• Create marketing materials according to brand guidelines.
• Use Adobe Photoshop to design professional banners, flyers, posters and digital creatives.
• Use Canva or other graphic design tools for quick social media creatives when required.
• Edit and resize creative assets according to different social media and advertising formats.
• Coordinate with designers, photographers, video editors and content creators when required.
• Create campaign concepts for school partnerships, sports programs, events and admissions.
• Track website traffic, leads, conversions and campaign performance.
• Prepare weekly/monthly digital marketing reports.
• Manage Google Business Profile and local digital visibility.
• Monitor social media engagement, comments and enquiries.
• Work closely with the field marketing and business development teams to support lead generation.
• Explore new digital channels and marketing opportunities.
• Requirements 6months – 1 year of hands-on experience in Digital Marketing.
• Strong experience in Meta Ads and Google Ads.
• Experience in social media management and content marketing.
• Good understanding of SEO and Google Analytics/GA4.
• Experience with lead-generation campaigns.
• Strong knowledge of Adobe Photoshop.
• Ability to independently create banners, flyers, posters, social media creatives and digital advertisements.
• Good understanding of graphic design principles, typography, layouts and branding.
• Experience with Canva or similar design tools.
• Strong analytical and reporting skills.
• Good written and verbal communication.
• Ability to manage multiple campaigns simultaneously.
• Experience working with education, preschool, kids, sports, fitness or lifestyle brands is preferred.

Must-Have Skills

• Digital Marketing
• Meta Ads Manager
• Google Ads
• Instagram & Facebook Marketing
• SEO
• Google Analytics / GA4
• Lead Generation
• Social Media Strategy
• Content Marketing
• Google Business Profile

Graphic Design

• Adobe Photoshop – Mandatory
• Banner Design
• Flyer Design
• Poster Design
• Social Media Creative Design
• Digital Advertisement Creative Design
• Basic Image Editing
• Canva

Other

• Excel / Google Sheets
• Campaign Analytics & Reporting
• Content Planning

Preferred Candidate

Candidates with proven experience in digital marketing + graphic designing, particularly those who can independently handle both marketing campaigns and creative production, will be preferred.

Candidates with experience generating leads for education, preschool, kids' activities, sports academies, fitness or similar businesses will have an added advantage.

• Key Performance AreasQualified leads generated
• Cost per lead
• Lead-to-enquiry conversion
• Website traffic
• Social media growth and engagement
• Campaign ROI
• Brand visibility
• Quality and consistency of marketing creatives
• Timely delivery of banners, flyers and promotional materials