Direct Sales Executive

Sales Executive – Roles and Responsibilities

Key Roles and Responsibilities

• 1. Customer Acquisition and SalesIdentify and approach potential customers for chit fund schemes.
• Generate new leads through field visits, referrals, customer references, and local marketing.
• Explain chit plans, ticket values, monthly subscriptions, tenure, auction procedures, and applicable charges.
• Convert prospective customers into registered subscribers.
• Achieve monthly sales targets assigned by the Branch Manager.
• Build a strong customer base in the assigned territory.
• 2. Lead Generation and Follow-upConduct daily field visits to shops, businesses, offices, and residential areas.
• Make regular calls and follow up with prospective customers.
• Maintain a daily record of leads, meetings, follow-ups, and conversions.
• Develop referral networks to generate new business.
• Ensure that all leads are followed up on time until conversion or closure.
• 3. Customer Relationship ManagementMaintain good relationships with existing and prospective subscribers.
• Explain the terms and conditions of chit agreements clearly.
• Assist customers with enrollment, documentation, and account-related queries.
• Coordinate with the branch team to resolve customer complaints.
• Encourage customer referrals and repeat business.
• 4. Documentation and ComplianceCollect and verify customer KYC documents as per company policy.
• Ensure that application forms and subscriber details are complete and accurate.
• Follow company policies and applicable chit fund laws and regulations.
• Provide accurate information about chit schemes without making false promises.
• Never collect unauthorized payments or make commitments outside approved company terms.
• 5. Payment Coordination and Customer SupportRemind subscribers about upcoming monthly installments.
• Coordinate with the collection team regarding overdue installments.
• Support customers with payment-related queries and receipts through authorized channels.
• Inform the Branch Manager about payment concerns, customer complaints, and potential risks.
• Help maintain customer satisfaction and retention.
• 6. Daily Reporting and Performance MonitoringSubmit daily sales and field activity reports.
• Maintain records of leads generated, customer meetings, conversions, and pending prospects.
• Track progress against daily, weekly, and monthly targets.
• Provide accurate updates on the sales pipeline.
• Attend branch meetings and implement feedback from the reporting manager.

2. Daily Work ScheduleActivityExpected ResponsibilityMorning meetingReview targets and plan daily activitiesLead generationIdentify new prospects and referral opportunitiesField visitsMeet prospective customers and explain schemesCustomer follow-upCall leads and convert interested prospectsDocumentationComplete enrollment and KYC formalitiesSales reportingUpdate leads, conversions, and target achievementEnd-of-day reviewReport performance to the Branch Manager

3. Key Performance Indicators (KPIs)A Sales Executive's performance should be measured using clear, pre-defined targets.

KPIMeasurementSales achievementNumber and value of chit subscriptions bookedNew customer acquisitionNumber of new subscribers enrolledLead generationNumber of qualified leads generatedConversion ratePercentage of qualified leads convertedField productivityCustomer visits and meetings completedFollow-up disciplineTimely follow-up with prospective customersDocumentation accuracyCompleteness and accuracy of customer recordsCustomer satisfactionComplaints, service quality, and customer retentionReporting disciplineTimely and accurate daily reports

The specific targets should be set by management according to the branch's business plan and territory.

4. Code of Conduct and AccountabilityEvery Sales Executive must:

• Achieve assigned sales targets within the stipulated timeline.
• Maintain punctuality, discipline, and regular field activity.
• Provide truthful information about chit schemes and company policies.
• Avoid fake commitments, misleading statements, and false sales reports.
• Protect customer information and company data.
• Follow up consistently and maintain transparent communication with management.
• Inform the reporting manager immediately about challenges affecting target achievement.
• Take ownership of assigned leads and provide genuine updates on conversion prospects.

5. Performance Review and Corrective ActionIf a Sales Executive fails to meet the assigned target, the following process may be followed:

1. Performance review: Compare actual achievement against the assigned target.
2. Reason analysis: Identify gaps in lead generation, field visits, follow-ups, or conversions.
3. Improvement plan: Set clear weekly milestones and a defined review period.
4. Progress monitoring: Conduct regular reviews with the Branch Manager.
5. Further action: Continued underperformance or false reporting may lead to formal warning or further employment action in accordance with company policy and applicable law.

6. Expected OutcomeThe primary responsibility of a Sales Executive in a chit fund company is to generate new business, enroll genuine customers, achieve assigned sales targets, maintain customer relationships, and ensure ethical and compliant sales practices.

The employee is accountable for both sales results and the accuracy of the commitments and reports provided to management.