Marketing Manager

Advertising & Marketing Manager – Real Estate (Plotted Developments)

Industry: Real Estate Development – Premium Plotted Communities & Residential Projects

Location: Bengaluru, Karnataka

Employment Type: Full-Time

Experience: 5–8 Years

Department: Sales & Marketing

Reporting To: Director / Management

Role Overview

We are seeking a highly experienced, creative, and performance-driven Advertising & Marketing Manager with proven expertise in marketing plotted developments, gated communities, and residential real estate projects.

The candidate will be responsible for independently planning, executing, managing, and optimizing all advertising and marketing activities, including hands-on digital advertising, traditional media, project branding, and external agency management.

This is a hands-on leadership role requiring strong technical knowledge of digital advertising platforms, creative campaign development, marketing budget management, and real estate customer acquisition.

The primary objective is to generate high-quality buyer enquiries, increase qualified site visits, improve sales conversions, and establish a strong brand presence for our real estate developments.

Key Responsibilities

1. Digital Advertising & Performance Marketing

- Independently plan, create, launch, manage, and optimize campaigns on Google Ads, Meta Ads (Facebook and Instagram), and YouTube.

- Take direct ownership of campaign performance rather than depending entirely on external agencies.

- Develop project-specific advertising strategies for plotted developments, premium villa plots, and gated communities.

- Implement Google Search, Display, Performance Max, remarketing, and video advertising campaigns.

- Develop audience targeting strategies based on geography, income profiles, buyer intent, and investment preferences.

- Manage advertising campaigns on property portals such as 99acres, MagicBricks, and Housing.com.

- Conduct A/B testing of advertising creatives, messaging, landing pages, and lead forms.

- Monitor and optimize cost per lead, qualified lead generation, and cost per site visit.

- Implement retargeting and lead-nurturing campaigns to improve conversion rates.

2. Plotted Development Marketing Expertise

- Develop specialized marketing strategies for plotted layouts, gated plotted communities, and premium land developments.

- Understand the buying behaviour of end users, investors, NRIs, and customers purchasing plots for future home construction.

- Position projects based on location advantages, connectivity, infrastructure development, amenities, legal approvals, and investment potential.

- Create campaigns highlighting project master plans, plot sizes, community amenities, landscaping, road infrastructure, and lifestyle benefits.

- Develop location-focused marketing campaigns targeting emerging residential corridors around Bengaluru.

- Plan campaigns for pre-launches, new inventory releases, festive promotions, and project milestones.

- Understand the importance of BDA, BMRDA, DTCP, RERA, and other applicable approvals when communicating project information.

- Ensure that all advertising claims relating to approvals, pricing, amenities, development status, and investment potential are accurate and compliant.

- Work closely with the sales team to identify customer objections and develop advertising strategies to address them.

3. Traditional Advertising & Project Branding

- Plan and execute outdoor advertising campaigns, including hoardings, billboards, directional signage, and project frontage branding.

- Identify high-visibility advertising locations near project catchment areas and important residential corridors.

- Coordinate newspaper advertisements, brochures, flyers, promotional displays, and other print media.

- Oversee project branding, entrance signage, sales office branding, site branding, and promotional installations.

- Manage the production of drone videos, project walkthroughs, master plan presentations, promotional films, and other marketing materials.

- Develop branding and advertising strategies for new plotted development launches.

- Organize property exhibitions, promotional events, customer engagement programmes, and site-visit campaigns.

4. Advertising Agency & Vendor Management

- Identify, appoint, and manage digital marketing agencies, creative agencies, media buying agencies, and production vendors.

- Prepare campaign briefs, creative requirements, marketing schedules, and performance expectations.

- Review and approve advertising creatives, campaign messaging, videos, and marketing materials.

- Negotiate advertising rates, agency fees, media placements, and vendor contracts.

- Monitor agency deliverables, advertising expenditure, and campaign performance.

- Ensure all advertising accounts, campaign data, leads, and marketing assets remain under company ownership and control.

- Maintain the ability to independently execute and optimize campaigns when required.

5. Lead Generation & Sales Coordination

- Work closely with the sales and presales teams to generate qualified enquiries for plotted development projects.

- Monitor the complete customer journey from advertising enquiry to qualified lead, site visit, negotiation, and booking.

- Evaluate lead quality based on buyer budget, preferred location, purchase timeline, and buying intent.

- Integrate advertising campaigns with CRM systems for accurate lead tracking.

- Implement WhatsApp, email, and remarketing campaigns to nurture prospective buyers.

- Analyze reasons for lead rejection, unsuccessful site visits, and lost sales opportunities.

- Continuously refine targeting strategies to improve the quality of leads and site-visit conversions.

6. Marketing Budget & ROI Management

- Prepare and manage monthly, quarterly, and project-specific advertising budgets.

- Allocate expenditure across Google, Meta, property portals, outdoor media, print advertising, and other channels.

- Track advertising expenditure against qualified leads, site visits, and bookings.

- Optimize campaigns to reduce customer acquisition costs and improve marketing ROI.

- Identify underperforming channels and reallocate budgets to higher-performing campaigns.

- Prepare weekly and monthly marketing performance reports for management.

7. Creative Strategy & Brand Development

- Develop innovative advertising concepts and campaigns that differentiate our plotted developments from competing projects.

- Work with designers, copywriters, photographers, videographers, and creative agencies.

- Ensure consistent branding across digital platforms, print advertising, project sites, and customer-facing materials.

- Oversee project brochures, master plan presentations, digital creatives, promotional videos, and sales collateral.

- Develop compelling campaigns that communicate project value, location advantages, lifestyle benefits, and community positioning.

- Maintain premium brand standards across all advertising and marketing activities.

8. Market Research & Competitor Analysis

- Monitor Bengaluru's plotted development market, including emerging residential corridors and competing projects.

- Analyze competitor pricing, project positioning, promotional campaigns, amenities, and customer acquisition strategies.

- Understand the marketing dynamics of North, East, South, and peripheral Bengaluru real estate markets.

- Identify emerging buyer segments, advertising opportunities, and new digital marketing platforms.

- Recommend campaign strategies based on market conditions, buyer behaviour, and project sales requirements.

Required Qualifications & Experience

- Bachelor's or Master's degree in Marketing, Advertising, Business Administration, or a related field.

- Minimum 5–8 years of experience in real estate advertising and marketing.

- Demonstrable experience marketing plotted developments, gated plotted communities, or villa plot projects is mandatory.

- Proven hands-on experience independently managing Google Ads and Meta Ads campaigns.

- Strong knowledge of lead-generation campaigns for residential real estate.

- Experience managing external advertising agencies and creative vendors.

- Understanding of outdoor advertising, print media, project branding, and real estate launch campaigns.

- Proficiency in Google Analytics 4, Google Tag Manager, Meta Ads Manager, and CRM platforms.

- Strong analytical skills with the ability to interpret campaign performance and sales conversion data.

- Good understanding of Bengaluru's plotted development market and buyer demographics.

- Excellent communication, negotiation, organizational, and vendor-management skills.

- Ability to independently manage multiple projects and advertising campaigns.

Key Performance Indicators (KPIs)

Performance will be measured against the following:

1. Qualified leads generated for each project.

2. Cost per lead and cost per qualified lead.

3. Number of qualified site visits generated.

4. Lead-to-site-visit conversion rate.

5. Site-visit-to-booking conversion rate.

6. Marketing cost per confirmed booking.

7. Return on advertising expenditure.

8. Advertising budget efficiency.

9. Successful execution of project launches and branding campaigns.

10. Overall contribution of marketing campaigns to project sales.

Ideal Candidate Profile

We are looking for a professional who:

- Has successfully marketed and generated sales enquiries for plotted development projects in Bengaluru.

- Can independently run Google and Meta advertising campaigns without relying entirely on agencies.

- Has experience handling meaningful advertising budgets and optimizing campaign expenditure.

- Understands the plotted development buyer journey, from initial enquiry to site visit and booking.

- Has strong creative judgment and can guide advertising agencies and designers.

- Understands both premium brand positioning and performance-driven lead generation.

- Can take complete ownership of advertising campaigns, marketing budgets, vendors, and performance reporting.

- Is commercially focused, proactive, accountable, and capable of delivering measurable results.

Candidate Evaluation Requirements

Shortlisted candidates should be prepared to discuss:

- Plotted development projects they have previously marketed.

- Advertising budgets they have independently managed.

- Google Ads and Meta Ads campaigns they have personally executed.

- Average cost per lead and cost per qualified site visit achieved.

- Number of site visits and bookings generated through their campaigns.

- Examples of successful project launch campaigns.

- Advertising agencies and vendors they have managed.

- Examples of creative campaigns, brochures, hoardings, and project branding they have overseen.

What We Offer

- Opportunity to lead advertising and marketing for premium plotted development projects.

- Direct interaction with company leadership.

- Ownership of advertising strategy, creative execution, and campaign performance.

- Opportunity to manage both digital and traditional marketing initiatives.

- Competitive compensation commensurate with experience and demonstrated capabilities.

How to Apply

Interested candidates should submit their updated resume along with a brief portfolio of real estate projects marketed, advertising campaigns managed, and measurable performance achievements.

Important: Prior experience in plotted development marketing and hands-on Google Ads and Meta Ads campaign management are mandatory requirements for this position.