Ads Campaign Manager

We are looking for an experienced Ads Campaign Manager to manage, optimize, and scale digital advertising campaigns for our clients. The ideal candidate should have hands-on experience in running Google Ads, Meta Ads (Facebook & Instagram), and other paid media platforms.

Key Responsibilities:

• Plan, create, and manage PPC and paid social media campaigns for various clients.
• Optimize ad campaigns to maximize ROI, lead generation, and sales conversions.
• Perform A/B testing on ad creatives, copy, and audience targeting.
• Monitor campaign performance using Google Analytics, Meta Business Suite, and other analytics tools.
• Research market trends and competitor strategies to improve ad performance.
• Generate performance reports and provide insights for campaign improvements.
• Collaborate with the content and design team to create high-converting ad creatives.
• Stay updated with the latest Google, Facebook, and industry trends to improve strategies.

Requirements:

• Proven experience in Google Ads, Facebook/Instagram Ads, and other paid platforms.
• Strong understanding of PPC bidding strategies, audience targeting, and retargeting.
• Ability to manage multiple client campaigns efficiently.
• Knowledge of Google Analytics, UTM tracking, and conversion optimization.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience in eCommerce, lead generation, and local business ads is a plus.
• Certification in Google Ads or Meta Ads is preferred but not required.