Marketing Executive

JOB DESCRIPTION Marketing Executive – Field Sales & Marketing Company: Office Lab

Department: Sales & Marketing

Job Type: Full-Time

Job Location: Pan India travel

Reporting To: Sales/Marketing Manager

1. Job Purpose- We are looking for an energetic and result-oriented Marketing Executive – Field Sales & Marketing who will be responsible for generating new business through field visits, customer meetings, lead generation, relationship building and sales conversion.

The candidate will primarily approach and meet sports shops, cricket academies, sports clubs, schools, colleges, corporates, gyms, teams and other potential customers for Gritpro's sportswear, customized team kits and apparel manufacturing services.

• 2. Key Responsibilities A. Field Marketing & Lead Generation- Visit potential customers on a daily basis according to the assigned area.
• Identify new sports shops, cricket academies, schools, colleges, clubs, gyms, corporates and teams.
• Generate new B2B leads through direct visits, references, networking and local market research.
• Maintain a daily database of prospects and update lead status.
• Collect correct contact details, decision-maker information and business requirements.
• B. Customer Meetings- Meet business owners, purchase managers, coaches, academy owners, sports managers and other decision-makers.
• Understand their requirements, current suppliers, product preferences, quantities and pricing expectations.
• Present Gritpro's products, samples, catalogues and customization options.
• Explain product quality, customization, manufacturing capabilities, MOQ, pricing and delivery timelines.
• C. Sales & Conversion- Convert qualified leads into customers.
• Generate orders for:
• 
  
• Customized cricket jerseys
• Team kits
• Sports T-shirts
• Trackpants
• Shorts
• Sportswear
• School/college uniforms
• Corporate sportswear
• Bulk apparel
• White-label manufacturing
• Prepare quotations and coordinate with the internal sales team for pricing and order processing.
• Follow up regularly with prospects until the order is closed.
• Achieve assigned monthly sales and customer-acquisition targets.
• D. Market Development- Study competitor pricing, products, designs and offers.
• Identify new market opportunities and potential high-volume customers.
• Build strong relationships with local sports communities and institutions.
• Identify upcoming tournaments, leagues, school/college events and sports activities where Gritpro can generate business.
• E. Customer Relationship ManagementMaintain professional relationships with existing customers.
• Follow up for repeat orders and referrals.
• Ensure customer requirements are properly communicated to the production and sales teams.
• Collect customer feedback regarding products, pricing, quality and service.

3. Daily Work Expectations- The executive is expected to:

• Conduct a minimum number of field visits as assigned by management.
• Meet new prospects every day.
• Generate new qualified leads every day.
• Make follow-up calls and WhatsApp follow-ups.
• Update the CRM/lead sheet every day.
• Submit a daily activity report.
• Maintain accurate records of meetings, quotations, follow-ups and conversions.