Solar Marketing Executive

Job Description: Solar Field Marketing Executive

Position Title: Solar Field Marketing Executive

Department: Sales & Marketing

Employment Type: Full-time

Location: Field-based (Assigned Territory / City)

Reports To: Field Sales / Marketing Manager

Job Summary

We are seeking an energetic, self-motivated, and target-driven Solar Field Marketing Executive to join our growing renewable energy team. In this role, you will be the face of our company on the ground, driving brand visibility, engaging potential residential and commercial clients, and generating high-quality leads for our solar solutions. This position is strictly a field-work role that requires daily travel within your assigned territory to build relationships and educate property owners on the financial and environmental benefits of switching to solar power.

Key Responsibilities (What You'll Do)

• Lead Generation & Prospecting: Actively identify and generate prospective leads through direct field activations, door-to-door mapping, and local community outreach.
• B2C & B2B Engagement: Conduct field visits to residential homes, commercial properties, and small businesses to pitch our rooftop solar installations.
• Customer Education: Educate property owners about the return on investment (ROI) of solar systems, net metering protocols, and applicable government schemes or subsidies.
• Site Assessments: Conduct basic on-site evaluations (evaluating roof space, shading issues, and current electricity consumption) to gather necessary data for engineering proposals.
• Roadshows & Local Events: Plan, set up, and participate in local neighborhood activations, apartment complex awareness drives, trade exhibitions, and roadshows.

Collaboration & Reporting: Coordinate smoothly with the tele-calling team and sales managers to transition warm leads into finalized sales. Maintain accurate daily logs of field visits, customer feedback, and lead pipelines via our CRM portal.

Required Skills and Qualifications

• Education: Graduate degree in Marketing, Business Administration, Commerce, or a related field (Diploma or degree in Electrical/Mechanical streams is a strong advantage).
• Experience: 1–3 years of hands-on experience in field marketing, direct sales, or customer-facing field roles (prior exposure to solar, real estate, telecom, or insurance industries is preferred).
• Travel Requirements: Must possess a valid driver’s license and reliable personal transportation (two-wheeler/four-wheeler) for daily field travel.
• Communication Skills: Excellent interpersonal, presentation, and persuasion skills with the ability to confidently present technical products in simple terms to customers.
• Mindset: Highly resilient, comfortable working outside in a dynamic field environment, and intensely target-oriented.

Tech Literacy: Basic proficiency with smartphone apps, Google Sheets, and CRM tracking software.

Perks and Benefits

• Competitive base salary with an aggressive, uncapped performance-based commission structure.
• Comprehensive travel and fuel allowance/reimbursements.
• Structured on-the-job training covering technical solar aspects and product modules.
• Clear career path progression into Senior Marketing and Business Development roles.