Graphic and Web Designer

JOB DESCRIPTION

Senior Graphic & Web Designer

Packaging, brand creative and web — AI-led, for a D2C house of brands

DepartmentBrand & MarketingReports toFounder & CEOScopeSenior individual contributor. You own the design function and lead our external design partners, with scope to build a small team as we grow.LocationAttibele, Bengaluru, Karnataka — full-time, in-officeEmployment typeFull-time, permanentWorking daysMonday to SaturdayExperience5–8 years in a D2C, e-commerce, FMCG or creative agency environment, with demonstrable senior-level ownershipBrands you will work onSuper Being (supplements), RUGD MEN (men’s grooming), SuperTitans (kids’ nutrition) and Super Envi (intimate wellness)PortfolioMandatory. Applications without a portfolio will not be reviewed.ABOUT NUVEXA

[Insert two to three sentences on Nuvexa — what we make, the categories we operate in, our stage and where we are headed. Designers judge a company by how it talks about its own work, so this paragraph is worth writing carefully.]

ABOUT THE ROLE

We are a house of D2C wellness and personal-care brands. Everything a customer sees of us is design — the website they land on, the product page that convinced them, the pack that arrives at their door, the reel that made them stop scrolling. Right now that work is spread across freelancers and agencies, which costs us speed, money and consistency. We want it owned in-house, by one senior person.

This is a senior role and we mean it. You will not be taking design briefs from a creative director — you will be the most senior designer in the company, setting the visual standard for four brands, deciding what good looks like, and answering directly to the founder. You will also brief and review the external partners we keep using, and build a small team under you as the brands grow.

The work spans four areas: packaging that has to survive a print run and a regulator; our websites and landing pages, where design is measured in conversion rate; marketplace and performance creatives produced at volume; and short-form video that has to earn attention in three seconds. You will use AI tools heavily throughout — not as a novelty, but because they are how a senior designer now produces what used to take a studio.

We are looking for someone who has done this for D2C brands specifically, and who can show us the work and the results.

A note on AI. We expect you to use AI tools daily and to be genuinely good at them. We also expect you to know their limits: AI does not set brand direction, it does not get a dieline right, and it does not know what Legal Metrology requires on a pack. We want a designer who uses AI to work faster, not one who outsources judgement to it.WHAT YOU WILL OWN

1. Packaging design

•     Design primary and secondary packaging across our brands — labels, bottles, jars, sachets, tubes, cartons, mono-cartons, shippers and kit boxes.

•     Build print-ready artwork to the manufacturer’s dieline: correct bleed, trim, safe area, CMYK and spot colours, overprint and varnish layers, minimum text sizes and barcode placement.

•     Lay out every mandatory declaration correctly — FSSAI licence number, nutritional and ingredient panels, net quantity, MRP, batch and expiry fields, manufacturer and marketer details, country of origin, customer care details and statutory warnings — working with our regulatory and R&D teams so nothing ships non-compliant.

•     Prepare artwork packs for contract manufacturers and printers, run the proofing cycle, check colour against physical proofs and sign off before a print run.

•     Design packaging that works twice: beautiful on a shelf and legible as a 500-pixel thumbnail on a marketplace listing.

•     Maintain a version-controlled artwork library so the correct, approved file goes to the printer every time.

2. Website and digital experience

•     Own the design of our D2C storefronts end to end — home, collection, product, cart and checkout — across all brand sites.

•     Design and build campaign and product landing pages that are judged on conversion, not on how they look in a portfolio.

•     Work in Figma to a proper component library: design systems, states, responsive breakpoints and developer-ready handoff specs.

•     Implement your own designs in Shopify where possible — theme sections, page builders such as PageFly, GemPages or similar — so routine site changes do not wait on a developer.

•     Design mobile-first. The large majority of Indian D2C traffic is mobile, and the phone layout is the real design, not an afterthought.

•     Partner with growth on conversion rate optimisation: design the A/B test variants, interpret what the results say about the design, and iterate.

•     Keep the site fast and accessible — image compression and modern formats, sensible asset weights, readable contrast, alt text and clear tap targets.

•     Brief and review developers for anything beyond theme-level work, and review what they build before it goes live.

3. Static creatives

•     Design marketplace listing assets for Amazon, Flipkart, Myntra, Nykaa and quick commerce: hero images, infographic sets, comparison and benefit panels, A+ / EBC modules and brand store pages, each to the platform’s own specification.

•     Produce performance creatives for Meta, Google and marketplace ads — and produce them in volume, as variants built for testing rather than one hero asset per campaign.

•     Design website and app assets: banners, product pages, landing pages, offer and festive campaign creatives.

•     Design everything else the brands need: email and WhatsApp creatives, social posts and stories, influencer kits, inserts, trade and POS material, brochures and pitch decks.

4. Video and motion

•     Produce short-form video for Instagram, YouTube Shorts and marketplace video slots — product films, demos, before-and-after, founder and UGC-style edits.

•     Edit, grade, cut to music, and add subtitles, sound design and motion graphics; produce the regional-language and aspect-ratio variants each platform needs.

•     Use AI video and voice tools to generate, extend and localise footage where shooting is not practical — and know when a real shoot is the better answer.

•     Build and maintain reusable motion templates so routine video work does not start from zero each time.

5. AI-led production

•     Use generative tools — for example Adobe Firefly and Photoshop’s generative fill and expand, Midjourney, Ideogram, Runway, Kling, ElevenLabs, Topaz and CapCut, or whatever has replaced them by the time you join — for concepting, product visualisation, background and scene generation, upscaling, retouching, voiceover and video.

•     Write and refine prompts well enough to get a usable result repeatably, not by chance.

•     Build the AI workflows and asset libraries that let us produce more creative variants per week without more people.

•     Keep AI-generated work safe to publish: no third-party likenesses or trademarks, no invented claims on a pack or in an ad, no fabricated before-and-after results.

•     Set the standard for how the wider team uses AI tools, and train them on it.

6. Brand systems and creative leadership

•     Own and extend each brand’s visual identity — colour, typography, iconography, photography direction, packaging architecture and web look and feel — so four brands stay four distinct brands.

•     Write and maintain brand guidelines that agencies, freelancers, developers and marketplace sellers can follow without you in the room.

•     Lead new product launches from concept through to pack, listing, website and campaign.

•     Brief, commission and review external partners — illustrators, photographers, video editors, developers and agencies — and hold them to the standard.

•     Hire, onboard and mentor junior designers as the function grows, and build the processes, file structures and approval flows that let a team work without stepping on each other.

•     Present creative work and its rationale to the founder and the commercial teams, and defend the decisions behind it.

YOUR FIRST 90 DAYS

WhenWhat you will deliverFirst 30 days•     Audit every brand’s packaging, website, listings and creatives, and give us an honest written view of what is working and what is letting us down•     Take over live design requests so the queue keeps moving•     Ship your first set of marketplace creatives and your first videoDays 30–60•     Deliver your first full packaging project from concept to print-ready artwork•     Redesign the product pages for our highest-revenue SKUs, and rebuild their listing image sets•     Set up the Figma design system, AI toolkit, asset libraries and reusable templatesDays 60–90•     Publish brand guidelines for at least two brands•     Ship a redesigned storefront or a set of landing pages, with conversion measured before and after•     Establish a repeatable weekly creative output — an agreed volume of static and video variants•     Propose the design roadmap, team plan and external partner mix for the next two quartersWHO WE ARE LOOKING FOR

Essential

•     D2C or e-commerce experience. Five to eight years designing for consumer brands sold online. You understand that a listing image and a product page are sales tools, not posters.

•     Packaging that has actually been printed. Not concepts — packs that went to a printer and came back right. You know dielines, bleed, CMYK versus spot, pre-press checks and how to read a proof.

•     Web design for e-commerce. You have designed and shipped D2C storefronts and landing pages, and you can point to pages where your design changed the conversion rate.

•     Figma at a systems level. Components, variants, responsive layouts and developer handoff — not just static mockups.

•     Hands-on Shopify or equivalent. You can customise a theme, build sections and ship a landing page yourself without waiting for a developer. Comfort reading HTML and CSS; Liquid a plus.

•     Marketplace creative experience. Hands-on with Amazon, Flipkart, Nykaa, Myntra or quick-commerce asset requirements.

•     Video editing and motion. You can take a short-form video from raw footage to published cut on your own — edit, grade, subtitle, sound, simple motion graphics.

•     Working AI fluency. You already use generative image and video tools in production work and can show what you made with them.

•     Core software. Adobe Photoshop, Illustrator and InDesign; Figma; Premiere Pro or Final Cut; After Effects or an equivalent motion tool.

•     Seniority in practice. You have owned a brand’s visual direction, written the guidelines, briefed external partners and held them to a standard — and you are comfortable being the final word on design.

•     Speed with consistency. You can turn around a creative in hours when a campaign needs it, without the brand drifting.

•     Self-direction. You will be the most senior designer here. There is no creative director above you to fix things.

Preferred

•     Experience in nutraceuticals, supplements, cosmetics, Ayurveda or personal care, and familiarity with FSSAI, CDSCO and Legal Metrology labelling requirements.

•     Experience managing or mentoring junior designers.

•     A working grasp of CRO and analytics — you can read a heatmap, a funnel report or a test result and change the design accordingly.

•     3D product visualisation or mock-up rendering — Blender, Dimension, KeyShot or similar.

•     Photography or videography skills, and comfort directing a small product shoot.

•     Illustration or hand-lettering ability.

•     A formal design qualification — though a strong portfolio outweighs it.

What your portfolio must show

Please structure your portfolio around these five, clearly labelled:

1.     At least two packaging projects, with the final printed pack shown — a photograph of the real product, not only a mock-up.

2.     A live website or landing page you designed, with the URL, your specific contribution, and any conversion or performance result you are able to share.

3.     A marketplace listing set you designed, ideally with the sales result it produced.

4.     Three or more short-form videos you edited yourself.

5.     One piece of AI-assisted work, with a short note on which tools you used and which parts were AI-generated. We are interested in your judgement, not only the output.

HOW SUCCESS WILL BE MEASURED

•     Packaging delivered to print on schedule, with no artwork or compliance errors reaching a production run.

•     Website conversion rate — measured on the pages and storefronts you redesign, before and after.

•     Creative output — the volume of static and video assets produced each month, and the share of work no longer dependent on outside agencies.

•     Performance of the creatives you make, measured on click-through, conversion and listing performance alongside the growth team.

•     Turnaround time on design requests, and how much of the queue you clear without escalation.

•     Brand consistency across every touchpoint — pack, site, marketplace and ad — judged in a quarterly review.

•     Design spend on external agencies and freelancers, and how it moves once you are here.

WHAT WE OFFER

•     Full ownership of the visual identity of four growing brands, across pack, web and campaign — rare at any stage of a design career.

•     A seat at the table. Direct access to the founder, decisions made in a day rather than a month, and no committee between your work and the market.

•     The chance to build the design function and a team around you as the brands scale.

•     Paid subscriptions to the AI and design tools you need to do the work properly.

•     Work that reaches the market quickly: what you design this month is on a shelf and in a customer’s hands the next.

[Add your specific benefits here: health insurance, leave policy, learning budget, employee product allowance.]