Social Media Executive

1. Social Media ManagementManage the institute’s social media accounts on Facebook, Instagram, YouTube and WhatsApp Business.Regularly post updates about new batches, admissions, demo classes, results and upcoming tests.Maintain a professional and attractive online presence for the coaching institute.

2. Content Creation and DesigningCreate attractive posters, banners, reels, stories and promotional videos.Design creatives for NEET, JEE and Class 11th, 12th and Board examination batches.Prepare content highlighting faculty expertise, student achievements, success stories and classroom activities.Write engaging captions, hashtags and promotional messages.

3. Lead Generation and AdmissionsGenerate student enquiries through social media platforms.Promote new batches, admission offers, demo classes and special crash courses.Respond to enquiries from students and parents through calls, messages and WhatsApp.Maintain a record of enquiries and forward prospective students to the admission counsellor.Follow up with interested students to support admission conversions.

4. Digital Marketing and AdvertisingPlan and run Facebook and Instagram advertising campaigns.Promote the institute among students preparing for NEET, JEE and board examinations.Target relevant students and parents in Chandigarh and nearby areas.Monitor advertising expenditure, leads and campaign performance.

5. YouTube and Video PromotionUpload educational videos, short lectures, reels and exam preparation tips.Coordinate with teachers to create subject-related educational content.Prepare video titles, descriptions, thumbnails and hashtags.Promote demo lectures, important questions, study tips and examination strategies.

6. Performance MonitoringTrack followers, reach, engagement, enquiries and admission conversions.Prepare weekly and monthly social media reports.Analyse which posts and campaigns generate the most student enquiries.Suggest new promotional ideas to increase admissions.Skills RequiredKnowledge of Facebook, Instagram, YouTube and WhatsApp Business.Basic designing skills using Canva, Photoshop or similar tools.Knowledge of video editing and reel creation.Good written and verbal communication skills.Basic knowledge of digital marketing and paid advertisements.Creative thinking and an understanding of student-focused marketing.Basic computer knowledge, including MS Office and Excel.Qualification and ExperienceMinimum qualification: Graduate or relevant diploma preferred.Experience: 1–2 years in social media management or digital marketing preferred.Freshers with good designing, video editing and marketing skills may also apply.Key Performance Indicators (KPIs)Number of student enquiries generated.Growth in social media followers and engagement.Number of demo class registrations.Leads generated through paid advertisements.Contribution to new student admissions.Job SummaryJob

Title: Social Media ExecutiveDepartment: Marketing and AdmissionsInstitute: Nucleus CoachingCourses: NEET, JEE and Board ExaminationsLocation: ChandigarhSalary: Based on skills and experienceMain objective: To increase the institute’s online visibility, generate quality student enquiries and help convert those enquiries into admissions.